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Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.

Word-of-mouth advertising. --- Marketing.

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"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.

Telemarketing --- Word-of-mouth advertising

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Marketing. --- Word-of-mouth advertising.

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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thri

Word-of-mouth advertising. --- Business referrals. --- Marketing.

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The Face-to-Face Book by Ed Keller and Brad Fay explores the dynamics of consumer conversations and social influence in the modern marketplace. Drawing from six years of extensive research, the authors reveal that despite the rise of social media, over 90% of consumer interactions still occur offline, emphasizing the significant role of face-to-face communication in shaping purchasing decisions. This book challenges the notion that online platforms are the primary drivers of word-of-mouth marketing, offering insights into how businesses can leverage real-world interactions alongside digital strategies. Through case studies from companies like Apple and Toyota, Keller and Fay illustrate the effectiveness of a balanced marketing approach, highlighting the importance of emotional engagement and authentic brand relationships. Aimed at marketers and business leaders, the book advocates for a holistic view of social marketing that integrates both offline and online elements.

Word-of-mouth advertising. --- Interpersonal communication.