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Newspaper and periodical wholesalers --- Management.

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Newspaper and periodical wholesalers --- Newspaper publishing --- Periodicals --- Printing industry --- Technological innovations --- Publishing --- 655.3.026 --- Journals (Periodicals) --- Magazines --- Newspapers --- Publishing of newspapers --- News agencies (Wholesale trade) --- Newspaper distributors --- Newspaper wholesalers --- Periodical distributors --- Periodical wholesalers --- Publishing&delete& --- Drukken van specifiek drukwerk. Drukken van kranten, postzegels, kaarten, commercieel drukwerk --- Manufacturing industries --- Library materials --- Mass media --- Serial publications --- Press --- Journalism --- Publishers and publishing --- Marketing

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American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.

Economics/Management Science. --- Business/Management Science, general. --- Economics. --- Economie politique --- Management --- Commerce --- Business & Economics --- Management Theory --- Local Commerce --- Distributors (Commerce) --- Consumers. --- Dealers (Retail trade) --- New products --- Marketing. --- Sellers --- Customers (Consumers) --- Shoppers --- Distributers (Commerce) --- Industrial distributors --- Jobbers --- Sole distributors --- Wholesalers --- Business. --- Management science. --- Business and Management. --- Business and Management, general. --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Industrial management --- Persons --- Businesspeople

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This paper estimates the impact of a change in procurement strategy of a private buyer in the central Indian state of Madhya Pradesh. Beginning in October 2000, internet kiosks and warehouses were established that provide wholesale price information and an alternative marketing channel to soy farmers in the state. Using a new market-level dataset, the estimates suggest a significant increase in soy price after the introduction of kiosks, supporting the predictions of the theoretical model. Moreover, there is a robust increase in area under soy cultivation. The results point towards an improvement in the functioning of rural agricultural markets.

Access to Markets --- Agribusiness --- Agriculture --- Auction --- Average price --- Competitiveness --- Crops & Crop Management Systems --- Direct marketing --- E-Business --- Fair --- International Economics and Trade --- International market --- Macroeconomics and Economic Growth --- Market conditions --- Marketing --- Marketing Board --- Markets and Market Access --- Open auctions --- Price comparison --- Private Sector Development --- Sale --- Sales --- Spot markets --- Spread --- Surplus --- Warehouses --- Wholesale price --- Wholesale prices --- Wholesalers

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Economic law --- Commercial law --- Comparative law --- Commercial agents. --- Distributors (Commerce) --- Franchises (Retail trade) --- Droit comparé --- Agents commerciaux --- Distributeurs (Commerce) --- Concessions (Commerce de détail) --- Legal status, laws, etc. --- Law and legislation. --- Droit --- Agency (Law) --- Trade regulation --- Distributers (Commerce) --- Industrial distributors --- Jobbers --- Sole distributors --- Wholesalers --- Businesspeople --- Agents, Commercial --- Business agents --- Commission merchants --- Droit comparé --- Concessions (Commerce de détail) --- Commerce international --- Droit commercial (droit international) --- Droit international économique --- Concessions (commerce de détail) --- Contrats d'exclusivité --- Contrats internationaux