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Viral marketing.

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"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--

Relationship marketing. --- Viral marketing.

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Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover].

Viral marketing. --- Internet marketing. --- Viral marketing --- Internet marketing

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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an world-renowned expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (half a million copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

Marketing --- Advertising. Public relations --- marketing --- reclame --- marketingbeleid --- Word-of-mouth advertising. --- Viral marketing. --- New products --- Consumer behavior --- Popularity --- Word-of-mouth advertising --- Viral marketing --- Consumentengedrag --- Economic aspects

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Viral marketing. --- Contagious marketing --- Viral advertising --- Internet marketing --- Word-of-mouth advertising --- Consumer behavior --- Computer. Automation