Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This project thesis was conducted in the frame of an internship for the project of la Ferme des Loups. The latter is a building, recently renovated to become a zytho-bistro-naturo-touristic complex in the village of Forêt. The main activity of the place will be driven by its microbrewery and the launch of a range of beers called “La Louve” (the she-wolf). Therefore, in order to start a marketing strategy, a set of 3 interactive digital communication tools were created: a legend (storytelling), social media accounts (Facebook and Instagram), and a website.
The aim of this paper is to find good practices for the three tools to properly develop and handle the marketing strategy of la Ferme des Loups. 
The scientific literature about the three topics was analyzed and allowed to note elements to take into consideration for each. Unfortunately, due to the Covid-19 crisis, the storytelling and social media parts could not be practically measured to confirm the theory and to see how it can specifically apply in this case. 
However, in addition to the scientific review, more practical insights could be collected for the website. Indeed, a benchmark analyzing 9 other microbrewery websites was conducted as well as a qualitative study with 15 respondents. It allowed to bring more specific information regarding the “conventions” used for these kinds of platforms, as well as the users’ expectations but also how they feel a microbrewery website should look like and provide information about. 
All the resources examined and analyzed compared with what had already be done about the legend, social media, and the website made it possible to provide practical and managerial recommendations to lead the marketing strategy with success moving forward.

microbrewery --- digital communication --- storytelling --- website --- benchmark --- social media --- tourism destination --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This Special Issue on ‘Sustainability and Visitor Management in Tourist Historic Cities’ explores new trends and methods that contribute to sustainable practices for tourism planning and management in historic cities. Thanks to the differentiated approaches adopted by the authors, the Special Issue reflects on the environmental, physical, cultural, and social effects that tourism activity provokes in tourist historic cities. Considering the present debate on tourism in historic cities, there is a special focus on resident perceptions and the social problems and conflicts associated with various tourist activities that have emerged in recent years. New methodologies and sources to measure tourism impacts are also addressed in this book, especially the use of big data technology, another relevant topic. Papers include one literature review and six case studies in the historic cities of Seville and Toledo (Spain), Venice and Matera (Italy), and Porto (Portugal) and Popayán (Colombia). This Special Issue provides practical tools and policy recommendations to measure tourism impacts and promote sustainable management in tourist historic cities.

tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This book contains a collection of Bill’s publications grouped thematically under the headings Methods, Events, Destinations, and Research Agenda. An introductory chapter describes Bill’s life and the contribution that he made to the field of tourism research.

Tourism --- Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Research --- Research. --- Economic aspects --- Tourism - Research --- Tourism - Australia --- Tourism - Research - Australia --- Acqui 2006 --- Australian tourism industry. --- Bill Faulkner. --- Destination Australia. --- event management. --- tourism destination management. --- tourism research agendas. --- tourism research in Australia. --- tourism research methods. --- tourism research.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

Tourism. --- System analysis. --- Tourisme --- Analyse de systèmes --- Tourism --- System Analysis --- BUSINESS & ECONOMICS --- Industries / Hospitality, Travel & Tourism --- System analysis --- Travel & Tourism --- Geography --- Earth & Environmental Sciences --- Analyse de systèmes --- Network theory --- Systems analysis --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- System theory --- Mathematical optimization --- Service industries --- National tourism organizations --- Travel --- Network analysis --- Network science --- knowledge transfer. --- network analysis. --- network concept. --- network governance and connectivity. --- network structures. --- network theories. --- network theory. --- policy networks. --- quantitative network analysis. --- social network perspective. --- tourism destination networks. --- tourism governance. --- tourism network analysis.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Developing sustainable organic agriculture and resilient agribusiness sector is fundamental, keeping in mind the value of the opportunity presented by the growing demand for healthy and safe food globally, with the expectation for the global population to reach 9.8 billion by 2050, and 11 billion by 2100.Lately, the main threats in Europe, and worldwide, are the increasingly dynamic climate change and economic factors related to currency fluctuations. While the current environmental policy provides several mechanisms to support agribusinesses in mitigating organic food for daily increasing human population and stability of the currency, it does not contemplate the relative readiness of individuals and businesses to act correctly.Organic farming is the practice that relies more on using sustainable methods to cultivate crops and produce food animals, avoiding chemicals and dietary synthetic drug inputs that do not belong to the natural ecosystem. Organic agriculture can also contribute to meaningful socioeconomic, ecologically sustainable development, and significantly in the development of the agribusiness sector, especially in developing countries.

Research & information: general --- Biology, life sciences --- Technology, engineering, agriculture --- Moringa oleifera --- Japanese quail --- fertility --- egg production --- livestock --- agriculture --- organic production --- land --- taxation --- tax incentives --- income --- revenue --- property --- medicinal plants --- sustainable --- poultry --- organic --- eggs --- fatty acids --- organic farming --- production structure --- production intensity --- Ukraine --- meat --- biotic --- natural --- economic efficiency --- costs --- willingness to pay --- honey --- local --- Serbia --- bank --- job satisfaction --- team --- rural --- urban --- the Republic of Serbia --- biomass --- crop residue --- crop production --- energy purposes --- sustainability --- apiculture investment --- research and development --- beekeepers --- geographical origin --- food --- label --- Apis mellifera --- Nosema spp. --- Protofil® --- biochemical analysis --- sustainable livestock production --- added value --- buffalo milk --- dairy products --- chemical composition --- nutritional properties --- kids --- Garganica --- Maltese --- Derivata di Siria --- meat quality --- biodiversity --- marketing in higher education --- marketing mix instruments in higher education --- higher education institutions --- students’ satisfaction --- Republic of Serbia --- Spain --- dyslipidemia --- sea buckthorn --- grape --- high-fat diet --- rats --- phytotherapy --- atorvastatin --- sustainable development --- sustainable tourism development --- rural tourism --- image of a rural tourism destination --- cognitive component --- dimensions of the cognitive component --- farm development --- farm machinery --- labor --- farm investment --- productivity --- sustainable public procurement (SPP) --- green public procurement (GPP) --- consumer behavior --- GPP barriers --- green Romanian agriculture --- consumption --- green marketing --- organic consumer --- cost-effectiveness --- flame weeding --- maize --- organic agricultural production --- plant protection product residues --- organic and conventional agriculture --- LC-MS/MS --- Moringa oleifera --- Japanese quail --- fertility --- egg production --- livestock --- agriculture --- organic production --- land --- taxation --- tax incentives --- income --- revenue --- property --- medicinal plants --- sustainable --- poultry --- organic --- eggs --- fatty acids --- organic farming --- production structure --- production intensity --- Ukraine --- meat --- biotic --- natural --- economic efficiency --- costs --- willingness to pay --- honey --- local --- Serbia --- bank --- job satisfaction --- team --- rural --- urban --- the Republic of Serbia --- biomass --- crop residue --- crop production --- energy purposes --- sustainability --- apiculture investment --- research and development --- beekeepers --- geographical origin --- food --- label --- Apis mellifera --- Nosema spp. --- Protofil® --- biochemical analysis --- sustainable livestock production --- added value --- buffalo milk --- dairy products --- chemical composition --- nutritional properties --- kids --- Garganica --- Maltese --- Derivata di Siria --- meat quality --- biodiversity --- marketing in higher education --- marketing mix instruments in higher education --- higher education institutions --- students’ satisfaction --- Republic of Serbia --- Spain --- dyslipidemia --- sea buckthorn --- grape --- high-fat diet --- rats --- phytotherapy --- atorvastatin --- sustainable development --- sustainable tourism development --- rural tourism --- image of a rural tourism destination --- cognitive component --- dimensions of the cognitive component --- farm development --- farm machinery --- labor --- farm investment --- productivity --- sustainable public procurement (SPP) --- green public procurement (GPP) --- consumer behavior --- GPP barriers --- green Romanian agriculture --- consumption --- green marketing --- organic consumer --- cost-effectiveness --- flame weeding --- maize --- organic agricultural production --- plant protection product residues --- organic and conventional agriculture --- LC-MS/MS