Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.

City promotion -- Europe. --- City promotion --- Tourism -- Europe -- Marketing. --- Tourism --- DMOs. --- destination branding. --- destination marketing organisations. --- destination marketing paradigm. --- destination marketing. --- theory and paradigm change. --- theory of competitive advantage. --- tourism marketing. --- urban destination marketing operations. --- urban destination marketing. --- BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Place marketing --- Marketing. --- Economic aspects --- Marketing --- Public relations --- urban destination marketing operations .