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The subject of this thesis is « Consumer acceptance models for highly personalized and intrusive new ICT products and services. »

The world of today is bigger, vaster, faster and way more connected than it has never been before. It offers an all-new path of possibilities for the tech companies to create special new experiences for the customers. It is now possible to be closer to them, to know them better and to have a tremendous amount of data about them. Thanks to that, there is now the potential to present them a new kind of highly personalized services. This is also why, at the beginning, we describe some models that deal with how the consumers could respond to different kind of situations. 

The Internet of things is also getting more developed and a lot of tech companies have started to build on it. These connected items are taking a huge place in a lot of people’s life: enhancing their sport performances, building unique features with 3D printers, helping sick people by tracking their vital signs and by doing that, they gather even more data which can be use to improve the core products or services. 

Some of these tech companies are now so big and so powerful that they have the power to really influence in a significant way the future and how we will live in it. In this work, we will mainly focus on Alphabet (Google), Apple and Facebook, which are among the 3 biggest players in that field. In their own way, the three of them want to change the world, either by giving Internet to everyone, creating the new devices everyone will want or… simply by trying to beat death itself. 

Nevertheless and even if a lot of consumers are into these kinds of innovation, some of them might be worried about all this technical revolution, coming faster every time. Where is all the data going? Who uses them and for what purpose? Sometimes, “far could be too far”: where should we settle the line not to cross? These are relevant questions that we all need to take into account: companies, consumers and governments.

To conclude, but after having discussed the long term strategies of our three main tech companies and how some still under development technologies could be implemented, we will make some recommendations about how to improve the confidence and trust between users and tech companies.

ICT --- Connected items --- Big Data --- Personalized Internet services --- tech companies --- Internet of things --- Sciences économiques & de gestion > Marketing

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A critical look at how the US military is weaponizing technology and data for new kinds of warfare--and why we must resist. War Virtually is the story of how scientists, programmers, and engineers are racing to develop data-driven technologies for fighting virtual wars, both at home and abroad. In this landmark book, Roberto J. González gives us a lucid and gripping account of what lies behind the autonomous weapons, robotic systems, predictive modeling software, advanced surveillance programs, and psyops techniques that are transforming the nature of military conflict. González, a cultural anthropologist, takes a critical approach to the techno-utopian view of these advancements and their dubious promise of a less deadly and more efficient warfare.   With clear, accessible prose, this book exposes the high-tech underpinnings of contemporary military operations--and the cultural assumptions they're built on. Chapters cover automated battlefield robotics; social scientists' involvement in experimental defense research; the blurred line between political consulting and propaganda in the internet era; and the military's use of big data to craft new counterinsurgency methods based on predicting conflict. González also lays bare the processes by which the Pentagon and US intelligence agencies have quietly joined forces with Big Tech, raising an alarming prospect: that someday Google, Amazon, and other Silicon Valley firms might merge with some of the world's biggest defense contractors. War Virtually takes an unflinching look at an algorithmic future--where new military technologies threaten democratic governance and human survival.

Artificial intelligence --- Military art and science --- Military applications. --- Automation. --- Silicon valley. --- United States military technology. --- algorithms. --- anthropology. --- artificial intelligence. --- contractors. --- department of defense. --- drone warfare. --- palantir. --- predictive modeling. --- robotic weapons. --- tech companies.