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Within the next five years, millennials will constitute 75% of the global workforce. However, because this generation faces more economical difficulties than the previous ones, they tend to be overlooked by insurance companies like AG Insurance who focus more on wealthier customer segments. Nonetheless, if insurers wait for millennials to correspond to their target requirements before starting to put into place processes to attract them, they might just miss the mark. 
The goal of this thesis was first to understand how the expectations that the millennials have influence the churn rate for the subscription to non-life insurance products. The second objective was to give recommendations to reduce this drop-out rate at AG Insurance

loyalty --- millennials --- customer experience --- customer journey --- churn rate --- non-life insurances --- insurances --- fidélisation --- milléniaux --- expérience client --- parcours client --- taux de désabonnement --- assurances non-vie --- assurances --- Sciences économiques & de gestion > Marketing