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Marketing --- Marktonderzoek --- SPSS
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By making introductory statistics interesting through comparing data on today's student generation with their parents' generation, and asking students to consider how people change as they grow older, the book uses data on subjective beliefs (such as freedom of speech and abortion) as well objective characteristics (years of schooling, marital status) to teach basic statistics using SPSS.
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SPSS is, essentially, a visually-driven program, but most texts rely primarily on a verbal approach to describe its use. A Visual Approach to SPSS for Windows is the first text of its kind to employ what the author refers to as "visual sequencing" to teach students how to use SPSS.
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L’ouvrage de stats indispensable pour les allergiques aux maths ! Ce manuel expose de manière claire et didactique les concepts et techniques clés en statistiques, sans faire appel à des connaissances avancées en mathématiques. Il accorde une grande place à la compréhension de l’utilisation des statistiques, des résultats et de leur interprétation, plutôt qu’à la formalisation mathématique, aussi bien pour la présentation des concepts que pour l’utilisation du logiciel SPSS. Fondamentalement tourné vers la pratique, il donne aux étudiants le bagage nécessaire pour analyser et interpréter des données de manière autonome.
Psychométrie --- Psychologie --- Méthodes statistiques. --- SPSS --- SPSS for Windows --- Psychometrics
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Now with a new companion website! Using IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Edition gives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available.
Statistics --- Quantitative research. --- Software. --- SPSS (Computer file) --- SPSS for Windows.
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