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In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. This toolkit opens up the methods of Anne Miltenburg for everyone looking to build or strengthen their brand for change: social entrepreneurs, activists, NGOs, creatives and disruptive businesses.With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.

Branding. --- Social entrepreneurs. --- Product strategy --- Applied marketing --- merken

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Social enterprises (SE) are organizations that have two goals: to earn revenue and to achieve social, environmental or cultural outcomes. It is about reconciliation of two different worlds: the economic and the social. On the surface, social enterprises might operate just as traditional businesses. But looking more deeply, one realizes the characteristics of their business model : the social mission is at the centre of their business. Moreover, social enterprises, at the same level of traditional businesses, need to raise finance. To do so, they can call on commercial banks. 
It is in this context, one wonders the relationship that ties social enterprises to commercial banks. These latter seem to get more and more interested in SE as they are an increasing sector in Belgium. This paper has the intention to answer the following question : « What can a commercial bank offers in its relationship with social enterprises ? » In order to be more precise, it is the case of the Belgian bank « BNP Paribas Fortis » that is going to be studied. 
To do so, one aims first to define correctly what are social enterprises and how they raise finance. Then, different banking products/services will be analyzed : credit, asset management, venture philanthropy and crowdfunding. After, through a survey, the opinion of social enterprises will be analyzed. Several semi-directive interviews with managers of the bank will allow to discover their point of view concerning their strategy in terms of social enterprises. Finally, a discussion will be devoted to link the results obtained with the theoretical elements given in the first part in order to clarify the various products and services that the bank can offer to social enterprises, and thus to answer our problematic.

Bank --- social enterprise --- ethics --- csr --- social entrepreneurs --- Sciences économiques & de gestion > Economie sociale