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e-commerce --- marketingstrategie --- marketingcommunicatie --- Computer architecture. Operating systems --- online advertising --- 658.8 --- internet --- marketingmix --- social advertising --- sociale netwerken --- zoekmachinemarketing --- marketing, verkoop, distributie --- Marketing --- Marketingstrategieën --- Cybermarketing --- Trends --- Internet --- Blogging --- Marketingstrategie --- Trend --- Blog --- Financiewezen --- Onlinemarketing

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Este libro invita a un grupo de autores, pertenecientes a tres grupos de investigación de distintas universidades, a enriquecer la reflexión sobre el papel que desempeña la publicidad social en las estrategias de responsabilidad social empresarial y cómo esto puede redundar en el mejoramiento del valor de marca. Las apreciaciones se encuadran en el escenario de posguerra o posconflicto que vive el País desde la firma de los Acuerdos de la Habana, entre el Estado colombiano y las FARC-EP.

Mercadeo. --- Marketing. --- Corporate social responsibility series. --- Advertising. --- Responsabilidad social empresarial. --- Publicidad. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Marketing --- Corporate social responsibility --- Brand value --- Social advertising