Listing 1 - 5 of 5 |
Sort by
|
Choose an application
The aim of this dissertation is to establish whether short videos on social media provide valuable content in a foreign language classroom in order to improve secondary school students’ linguistic skills.
short video --- TikTok --- foreign language learning --- Arts & sciences humaines > Langues & linguistique
Choose an application
Video marketing is becoming an increasingly popular strategy among marketers for promoting businesses on social media, as users now spend more time watching videos than reading text. Advertising a business using videos effectively captures consumers’ attention. However, few studies have examined the influence of video length on consumers’ engagement and purchase intention. Understanding the role of video length on the influence of consumers’ purchase intention has become a key challenge for businesses seeking to optimize their marketing efforts. The study develops a research model grounded on the Theory of Reasoned Action (TRA) and the Stimulus-Organism-Response Model (SOR) to investigate the impact of video length, comparing long versus short mobile video advertisements, on consumers’ purchase intention. The study considers the impact of video length on brand image, brand recall, perceived informativeness, perceived entertainment, and flow state. The research methodology involves a questionnaire featuring two video ads: a long video of 1 minute and 17 seconds (Video A), and a short video of 15 seconds. Participants were asked to choose between the two videos. The questionnaire primarily consists of closed-ended questions, including 8 multi-item Likert scales, and one open-ended question. A convenience sampling is employed, resulting in a total of 176 valid responses used for statistical analysis and hypotheses testing. The results reveal that video length significantly influences perceived informativeness, perceived entertainment, and flow state. Longer mobile video advertisements are associated with lower perceived informativeness, higher perceived entertainment, and a greater flow state. However, video length does not significantly impact brand image, brand recall, and purchase intention. Participants maintained a positive image of the brand and recalled the brand name in both scenarios. The thesis concludes by discussing the managerial and academic implications of the findings, while acknowledging the study’s limitations, and providing suggestions for future research.
video marketing --- video advertisement --- social media --- long video --- short video --- purchase intention --- Sciences économiques & de gestion > Marketing
Choose an application
Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also been utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates. One benefit of using social media platforms to gain insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding the potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls. Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist, developed specifically to aide public health research utilising social media data. In recent years, ethical issues regarding the retrieval and analysis of data have also arisen.
Public health & preventive medicine --- social media --- disordered eating behaviours --- body image --- female --- university students --- telemedicine --- carbon dioxide --- air pollutants --- vehicle emissions --- primary care --- machine learning --- teleconsultation --- remote consultation --- classification --- public health --- short video --- social network --- TAM --- cost analysis --- health technology assessment --- provider-to-provider telemedicine --- telehealth --- economic analysis --- questionnaires and surveys --- validation studies --- health personnel --- electronic nicotine delivery systems --- smoking --- twitter --- poor doctor-patient relationship --- healthcare consultation --- mobile context --- computer-mediated communication --- point-of-care systems --- ultrasonography --- traffic-related pollution --- primary health care --- acceptability of health care --- surveys and questionnaires --- health communication --- Spanish official medical colleges --- stakeholders --- Twitter --- systemic lupus erythematosus (SLE) --- network analysis --- topic modeling --- text analysis --- online media --- vaccination --- social marketing --- stroke --- prehospital emergency care --- training --- stroke code --- large vessel occlusion --- prehospital scales --- hearing loss --- latent topic --- LDA --- social Q& --- A --- public voice --- public health emergency --- policy evolution --- product innovation --- cooperative governance --- COVID-19 --- coronavirus --- masks --- transmission
Choose an application
Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also been utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates. One benefit of using social media platforms to gain insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding the potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls. Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist, developed specifically to aide public health research utilising social media data. In recent years, ethical issues regarding the retrieval and analysis of data have also arisen.
social media --- disordered eating behaviours --- body image --- female --- university students --- telemedicine --- carbon dioxide --- air pollutants --- vehicle emissions --- primary care --- machine learning --- teleconsultation --- remote consultation --- classification --- public health --- short video --- social network --- TAM --- cost analysis --- health technology assessment --- provider-to-provider telemedicine --- telehealth --- economic analysis --- questionnaires and surveys --- validation studies --- health personnel --- electronic nicotine delivery systems --- smoking --- twitter --- poor doctor-patient relationship --- healthcare consultation --- mobile context --- computer-mediated communication --- point-of-care systems --- ultrasonography --- traffic-related pollution --- primary health care --- acceptability of health care --- surveys and questionnaires --- health communication --- Spanish official medical colleges --- stakeholders --- Twitter --- systemic lupus erythematosus (SLE) --- network analysis --- topic modeling --- text analysis --- online media --- vaccination --- social marketing --- stroke --- prehospital emergency care --- training --- stroke code --- large vessel occlusion --- prehospital scales --- hearing loss --- latent topic --- LDA --- social Q& --- A --- public voice --- public health emergency --- policy evolution --- product innovation --- cooperative governance --- COVID-19 --- coronavirus --- masks --- transmission
Choose an application
Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also been utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates. One benefit of using social media platforms to gain insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding the potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls. Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist, developed specifically to aide public health research utilising social media data. In recent years, ethical issues regarding the retrieval and analysis of data have also arisen.
Public health & preventive medicine --- social media --- disordered eating behaviours --- body image --- female --- university students --- telemedicine --- carbon dioxide --- air pollutants --- vehicle emissions --- primary care --- machine learning --- teleconsultation --- remote consultation --- classification --- public health --- short video --- social network --- TAM --- cost analysis --- health technology assessment --- provider-to-provider telemedicine --- telehealth --- economic analysis --- questionnaires and surveys --- validation studies --- health personnel --- electronic nicotine delivery systems --- smoking --- twitter --- poor doctor-patient relationship --- healthcare consultation --- mobile context --- computer-mediated communication --- point-of-care systems --- ultrasonography --- traffic-related pollution --- primary health care --- acceptability of health care --- surveys and questionnaires --- health communication --- Spanish official medical colleges --- stakeholders --- Twitter --- systemic lupus erythematosus (SLE) --- network analysis --- topic modeling --- text analysis --- online media --- vaccination --- social marketing --- stroke --- prehospital emergency care --- training --- stroke code --- large vessel occlusion --- prehospital scales --- hearing loss --- latent topic --- LDA --- social Q& --- A --- public voice --- public health emergency --- policy evolution --- product innovation --- cooperative governance --- COVID-19 --- coronavirus --- masks --- transmission --- social media --- disordered eating behaviours --- body image --- female --- university students --- telemedicine --- carbon dioxide --- air pollutants --- vehicle emissions --- primary care --- machine learning --- teleconsultation --- remote consultation --- classification --- public health --- short video --- social network --- TAM --- cost analysis --- health technology assessment --- provider-to-provider telemedicine --- telehealth --- economic analysis --- questionnaires and surveys --- validation studies --- health personnel --- electronic nicotine delivery systems --- smoking --- twitter --- poor doctor-patient relationship --- healthcare consultation --- mobile context --- computer-mediated communication --- point-of-care systems --- ultrasonography --- traffic-related pollution --- primary health care --- acceptability of health care --- surveys and questionnaires --- health communication --- Spanish official medical colleges --- stakeholders --- Twitter --- systemic lupus erythematosus (SLE) --- network analysis --- topic modeling --- text analysis --- online media --- vaccination --- social marketing --- stroke --- prehospital emergency care --- training --- stroke code --- large vessel occlusion --- prehospital scales --- hearing loss --- latent topic --- LDA --- social Q& --- A --- public voice --- public health emergency --- policy evolution --- product innovation --- cooperative governance --- COVID-19 --- coronavirus --- masks --- transmission
Listing 1 - 5 of 5 |
Sort by
|