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Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

Mobile commerce. --- digital commerce --- digital shopping experience --- electronic commerce --- mobile commerce --- omnichannel --- strategy --- touchpoint

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How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupationsIn today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches-and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city.

SOCIAL SCIENCE / Social Classes. --- SOCIAL SCIENCE / Sociology / Urban. --- SOCIAL SCIENCE / Sociology / General. --- Butchers (Persons) --- Barbers --- Distillers --- Bartenders --- Skilled labor --- Distilling industries --- Barkeepers --- Barkeeps --- Barmaids --- Food service employees --- Butchers --- Meat industry and trade --- Hair stylists --- Hairstylists --- Stylists, Hair --- Barbershops --- Barbering --- Employees --- E-books --- Sociologie urbaine --- Gentrification --- Profession --- artist. --- authenticity. --- barbering. --- barbers. --- barbershops. --- bars. --- bartenders. --- bartending. --- butcher shops. --- butchering. --- butchers. --- cashiers. --- classic cocktails. --- cocktail bartenders. --- cocktail world. --- common occupations. --- communication skills. --- confidence. --- confident behavior. --- confident performance. --- consumers. --- craft cocktails. --- craft distilleries. --- craftsmanship. --- cultural knowledge. --- cultural omnivorousness. --- cultural repertoires. --- customers. --- distilling. --- drinking public. --- everyday workplaces. --- foodie community. --- foodie movement. --- gentrification. --- gentrified neighborhoods. --- handmade products. --- hip tastes. --- ideal masculine image. --- industrial city. --- interpersonal communication. --- light manufacturing. --- local. --- low-status occupation. --- male behavior. --- manhood. --- manual labor. --- men. --- mental labor. --- new economy. --- nightlife industry. --- occupation. --- occupational aesthetic. --- postindustrial cities. --- retail workers. --- savvy consumers. --- self-made man. --- shopping experience. --- skilled peformance. --- small businesses. --- specialty food. --- taste. --- urban economy. --- urban luxuries. --- urbane alternatives. --- work ethic. --- young urbanites.