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Americans have long cherished romantic images of the frontier and its colorful cast of characters, where the cowboys are always rugged and the ladies always fragile. But in this book, Peter Boag opens an extraordinary window onto the real Old West. Delving into countless primary sources and surveying sexological and literary sources, Boag paints a vivid picture of a West where cross-dressing-for both men and women-was pervasive, and where easterners as well as Mexicans and even Indians could redefine their gender and sexual identities. Boag asks, why has this history been forgotten and erased? Citing a cultural moment at the turn of the twentieth century-when the frontier ended, the United States entered the modern era, and homosexuality was created as a category-Boag shows how the American people, and thus the American nation, were bequeathed an unambiguous heterosexual identity.

Gender-nonconforming people --- Gender identity --- Homosexuality --- History --- american history. --- american indians. --- american west. --- cross dressing. --- easterners. --- frontier life. --- gender and sexuality. --- gender identities. --- gender studies. --- historians. --- historical. --- homosexuality. --- literary history. --- mexicans. --- native americans. --- nonfiction. --- old west culture. --- old west. --- psychology of sexuality. --- queer studies. --- romantic history. --- romantic images. --- sexological perspective. --- sexual identities. --- united states. --- us history. --- western frontier.

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Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

E-books --- Sexual division of labor --- Gender identity in the workplace --- Diversity in the workplace --- Brand name products --- Capitalism --- Ethnicity --- Social aspects --- Personnel management. --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Management --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees --- Cultural diversity in the workplace --- Cultural diversity in workforce --- Diversity in the workforce --- Diversity in the work place --- Multicultural diversity in the workplace --- Multicultural workforce --- Workforce diversity --- Multiculturalism --- Personnel management --- Management. --- Market economy --- Economics --- Profit --- Capital --- Work environment --- Division of labor by sex --- Division of labor --- Sex role --- Sex discrimination in employment --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Diversity; LGBT; Cultural Sociology; Social Inequality; Brazil; Latin America; Sexual Identities; Racial Identities; Precarity; Capitalism; Brands; Labor; Sales Employees; Neo-Liberalism; Self-Optimization; Minorities; Work; Postcolonialism; Gender; Sociology of Work and Industry; Gender Studies; Neoliberalism; Sociology --- Brands. --- Brazil. --- Capitalism. --- Cultural Sociology. --- Gender Studies. --- Gender. --- LGBT. --- Labor. --- Latin America. --- Minorities. --- Neo-Liberalism. --- Neoliberalism. --- Postcolonialism. --- Precarity. --- Racial Identities. --- Sales Employees. --- Self-Optimization. --- Sexual Identities. --- Social Inequality. --- Sociology of Work and Industry. --- Sociology. --- Work.