Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Business strategy --- marketing --- relationship marketing --- social-media marketing --- new-media marketing --- green industry --- qualitative --- garden center --- nursery --- landscape --- Acer rubrum --- Taxodium distichum --- Vitex agnus-castus --- gain --- loss --- landscape establishment --- tree establishment --- food loss --- sustainability --- food supply chain --- food security --- loss management --- productivity --- Keywords: food security --- horticulture --- tomato --- postharvest loss --- food loss and waste --- private food policy and standards --- destination of loss --- price consciousness --- visual attention --- in-store signage --- ornamental plants --- conjoint analysis --- smallholders --- farm production diversity --- food consumption diversity --- seasonal food consumption --- Tanzania --- ornamental horticulture businesses --- nurseries --- garden centers --- landscape businesses --- social media --- marketing costs --- export performance --- ARDL bound test cointegration --- Ethiopia --- postharvest --- post-harvest --- Pacific --- municipal market --- road-side market --- Honiara --- Guadalcanal --- Malaita --- marketing --- relationship marketing --- social-media marketing --- new-media marketing --- green industry --- qualitative --- garden center --- nursery --- landscape --- Acer rubrum --- Taxodium distichum --- Vitex agnus-castus --- gain --- loss --- landscape establishment --- tree establishment --- food loss --- sustainability --- food supply chain --- food security --- loss management --- productivity --- Keywords: food security --- horticulture --- tomato --- postharvest loss --- food loss and waste --- private food policy and standards --- destination of loss --- price consciousness --- visual attention --- in-store signage --- ornamental plants --- conjoint analysis --- smallholders --- farm production diversity --- food consumption diversity --- seasonal food consumption --- Tanzania --- ornamental horticulture businesses --- nurseries --- garden centers --- landscape businesses --- social media --- marketing costs --- export performance --- ARDL bound test cointegration --- Ethiopia --- postharvest --- post-harvest --- Pacific --- municipal market --- road-side market --- Honiara --- Guadalcanal --- Malaita