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"Reputation is important to all of us. Organisations cannot ignore reputation because it impacts the sales of its products or services, its share price if publicly listed, and the types of employees it can attract and retain. Reputation is relevant for governments and politicians because it influences public perceptions and voting. It also relates to us at an individual level and impacts on how we can operate and integrate within our home, work, and social lives. This book provides evidence-based and engaging examples that reveal a compelling story about the phenomenon of reputation. Reputation is not merely a macro-level strategic issue (e.g., for governments, corporations, or charities), or a meso-level intermediation issue (e.g., for mass media, social media, and PR agencies) or a micro-level operational issue (e.g., for leaders, managers, or employees), but it is a multi-scale phenomenon that impacts everyone"--

Reputation

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Gossiping and its reputation effects are viewed as the most powerful mechanism to sustain cooperation without the intervention of formal authorities. Being virtually costless, gossiping is highly effective in monitoring and sanctioning norm violators. Rational individuals cooperate in order to avoid negative reputations. But this narrative is incomplete and often leads to wrong predictions. Goal Framing Theory, a cognitive-behavioral approach anchored in evolutionary research, provides a better explanatory framework. Three overarching goal frames (hedonic, gain, and normative) constantly compete for being in our cognitive foreground. This Element argues that for gossip to have reputation effects, a salient normative goal frame is required. But since the hedonic mindset usually trumps gain and normative concerns, most gossip will be driven by hedonic motives and therefore not have strong reputation effects. Propositions on cultural, structural, dispositional, situational, and technological gossip antecedents and consequences are developed and illustrated with evidence from the empirical record.

Gossip. --- Reputation.

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Sainteté (réputation de)

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Nicholas J. Cull, the distinguished historian of propaganda, revisits the international media campaigns of the past in the light of the challenges of the present. His concept of Reputational Security deftly links issues of national image and outreach to the deepest needs of any state, rescuing them from the list of low-priority optional extras to which they are so often consigned in the West. Reputational Security, he argues, comes from being known and appreciated in the world. With clarity and determination, Cull considers core tasks, approaches, and opportunities available for international actors today, including counterpropaganda, media development, diaspora diplomacy, cultural work, and – perhaps most surprisingly of all – media disarmament. This book is crucial for all who care about responding to the threat of malign media disruption, revitalizing international cooperation, and establishing the Reputational Security we and our allies need to survive and flourish

International relations --- Diplomacy --- Reputation

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Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.

Branding (Marketing) --- Reputation. --- Public relations.