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Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.

Marketing --- Marketing research. --- Evaluation. --- Analytics. --- Data-driven. --- Marketing performance. --- Metrics. --- Quant.

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What do hedge funds really do? These lightly regulated funds continually innovate new investing and trading strategies to take advantage of temporary mispricing of assets (when their market price deviates from their intrinsic value). These techniques are shrouded in mystery, which permits hedge fund managers to charge exceptionally high fees. While the details of each fund's approach are carefully guarded trade secrets, this book draws the curtain back on the core building blocks of many hedge fund strategies.

Hedge funds. --- Portfolio management. --- absolute return --- active investment management --- arbitrage --- capital asset pricing model --- CAPM --- derivatives --- exchange traded funds --- ETF --- fat tails --- finance --- hedge funds --- hedging --- high-frequency trading --- HFT --- investing --- investment management --- long/short --- modern portfolio theory --- MPT --- optimization --- quant --- quantitative trading strategies --- portfolio construction --- portfolio management --- portfolio optimization --- trading --- trading strategies --- Wall Street

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A kaleidoscopic history of a world city over two eventful decadesWaterloo Sunrise is a panoramic and multifaceted account of modern London during the transformative years of the sixties and seventies, when a city still bearing the scars of war emerged as a vibrant yet divided metropolis. John Davis paints lively and colorful portraits of life in the British capital, covering topics as varied as the rise and fall of boutique fashion, Soho and the sex trade, eating out in London, cabbies and tourists, gentrification, conservation, suburbia and the welfare state.With vivid and immersive scene-setting, Davis traces how ‘swinging London’ captured the world’s attention in the mid-sixties, discarding postwar austerity as it built a global reputation for youthful confidence and innovative music and fashion. He charts the slow erosion of mid-sixties optimism, showing how a newly prosperous city grappled with problems of deindustrialisation, inner-city blight and racial friction. Davis reveals how London underwent a complex evolution that reflected an underlying tension between majority affluence and minority deprivation. He argues that the London that had taken shape by the time of Margaret Thatcher’s election as prime minister in 1979 already displayed many of the features that would come to be associated with ‘Thatcher’s Britain’ of the eighties.Monumental in scope, Waterloo Sunrise draws on a wealth of archival evidence to provide an evocative, engrossing account of Britain’s ever-evolving capital city.

London (England) --- History --- Social change --- Nineteen sixties. --- Nineteen seventies. --- 1970s --- 70s (Twentieth century decade) --- Seventies (Twentieth century decade) --- Twentieth century --- 1960s --- 60s (Twentieth century decade) --- Sixties (Twentieth century decade) --- Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- Activism. --- Advertising. --- Annual report. --- Authoritarianism. --- Battersea North (UK Parliament constituency). --- Behavior. --- Boosterism. --- Boutique. --- Brigitte Bardot. --- Canonbury. --- Carnaby Street (radio programme). --- Carnaby Street. --- Central London. --- Cess. --- Chairman. --- Clothing. --- Community development. --- Community politics. --- Competition. --- Correspondent. --- Council house. --- Councillor. --- Customer. --- Deckchair. --- Deindustrialization. --- Designer. --- Employment. --- Eviction. --- Feminism (international relations). --- Figurehead. --- Gentrification. --- Greater London Council. --- Greater London. --- Harrods. --- Headstone Manor. --- Homelessness. --- Hostel. --- Immigration. --- Income. --- Indication (medicine). --- Individualism. --- Inner London. --- John Stephen. --- Journalism. --- Kings Cross, London. --- Labour council. --- Leeds Permanent Building Society. --- Legislation. --- Local government. --- London boroughs. --- Mary Quant. --- Meal. --- Minority group. --- North Sea oil. --- Notting Hill. --- Patrick Geddes. --- Permanent revolution. --- Politics. --- Port of London Authority. --- Post-industrial society. --- Predictability. --- Prosecutor. --- Public housing in the United Kingdom. --- Public housing. --- Public inquiry. --- Racism. --- Real estate economics. --- Red tape. --- Red wine. --- Redevelopment. --- Renovation. --- Restaurant. --- Retail. --- Romford. --- Ronan Point. --- Royal Town Planning Institute. --- Shortage. --- Simon Jenkins. --- Slum. --- Social Security System (Philippines). --- South London Press. --- Spaghetti alle vongole. --- Strip club. --- Structure plan. --- Student protest. --- Suburb. --- Suede. --- Suggestion. --- Swinging (sexual practice). --- Swinging London. --- Thatcherism. --- Tourism. --- Trafalgar Square. --- Trattoria. --- Unemployment. --- Unilever. --- Urban planning. --- Wealth. --- Welfare state. --- White paper.