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Belaieff, Mitrofan Petrovich --- Belaieff (publishing house)

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This book imparts the fundamental legal understanding required for the purchase and sale of marketing rights for publishing house products. The aim is to enable the reader to competently deal with publishing contracts of every kind. Specific areas of focus include classic copyright and publishing law, the role of collecting societies, issues related to subsidiary rights and their exploitation, as well as questions regarding royalties.

Copyright --- Authors and publishers --- Publishing house operation. --- copyright law. --- legal issues. --- publishing contracts.

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Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen. The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Electronic publishing. --- Electronic publishing --- Electronic books --- Electronic book readers. --- Mobile computing. --- Computer programs. --- Marketing. --- apps. --- publishing house management. --- tablet publishing.

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Première industrie culturelle en France, l'édition reste un secteur largement méconnu, discret, voire mystérieux pour beaucoup. Il est vrai que les éditeurs eux-mêmes préfèrent parler de leurs auteurs et de leurs livres que de leur métier. En rassemblant un large spectre de notions, concernant tant les métiers que les organismes qui participent à la vie de l'édition, Serge Eyrolles met au jour dans cet ouvrage les rouages de la chaîne du livre. D' "ADELC " à " Ventes couplées " depuis le Manuscrit jusqu'aux pratiques de " Lecture " il dresse un état des lieux de l'édition d'aujourd'hui et analyse ses principaux défis pour demain.

Publishers and publishing --- Editeurs et edition --- Terminology --- Terminologie --- Vocabulaire --- --lexique --- --Livre --- --Éditeur --- --BPB0903 --- Maison d'édition --- Uitgeverij --- BPB0903 --- --Publishers and publishing --- editorial --- издателство --- uitgeverij --- Verlag --- vydavateľ --- založba --- издавач --- pubblikatur --- editora --- botues --- nakladnik --- forlag --- izdevējs --- kustantamo --- editor --- publisher --- casa editrice --- förlag --- leidykla --- instytucja wydawnicza --- kirjastus --- εκδοτικός οίκος --- kiadó --- nakladatelství --- editură --- izdevniecība --- Verleger --- nakladatel --- shtëpi botuese --- vydavatel --- nakladatelský dům --- kiadóvállalat --- förläggare --- casa editorial --- editore --- éditeur --- vydavateľstvo --- uitgever --- utgivare --- уредник --- izdavačka kuća --- Verlagsanstalt --- julkaisutalo --- εκδότης --- udgiver --- leidėjas --- könyvkiadó --- publishing house --- издавачка куќа --- kirjastaja --- izdavač --- Livre --- Éditeur