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Nonprofit organizations --- Government marketing --- Government marketing. --- Marketing --- Marketing. --- Marketing, Government --- Marketing, Public sector --- Public sector marketing --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Associations, institutions, etc. --- Nonprofit Organization Administration. --- Associations sans but lucratif --- Administration publique

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

Government publicity. --- Communication in public administration. --- Marketing --- Management. --- Public administration --- Publicity, Government --- Communication in public administration --- Marketing management --- Business logistics --- Public relations --- communication ethics --- communication models --- communication strategies --- communication theory --- co-branding --- crisis communication --- Jean-Patrick Villeneuve --- marketing instruments --- non-profit management --- public administration --- public communication --- public management --- public marketing --- public sector marketing --- public-private partnerships --- social marketing

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Government marketing --- Nonprofit organizations --- Performing arts --- Social service --- Marketing. --- Public relations --- Applied marketing --- reclame --- reclame (themawoord fictie) --- Advertising. Public relations --- reclameboodschappen --- Non-profitorganisaties --- Marketing --- 304 --- 659:364 --- welzijnsmarketing --- 658.8 --- 659 --- Benevolent institutions --- Philanthropy --- Relief stations (for the poor) --- Social service agencies --- Social welfare --- Social work --- Human services --- Show business --- Arts --- Performance art --- Marketing, Government --- Marketing, Public sector --- Public sector marketing --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Associations, institutions, etc. --- 361.03 --- Reclame. Public relations --- Non-profitorganisatie --- Financiewezen

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Marketization is one of the most powerful reform doctrines reshaping the organization of public service delivery throughout the last four decades. This book revisits conventional ideas and models of marketization and compares how these have diffused and evolved across municipalities in England and Scandinavia. The book highlights the paths and impacts of marketization as diverse and dynamic and asks us to reconsider what and how we think about marketization. The content of the book is co-authored by researchers from four countries and builds upon comparable surveys and case-studies from two longstanding ‘spearhead’ services – parks and roads – for the implementation of marketization. The book appeals to scholars and policy makers with interests in discussions about the history and future of marketization in an international perspective. Andrej Christian Lindholst is Associate Professor at Department of Political Science at Aalborg University, Denmark. His research focuses on marketization and organizational change in the public sector and implications for management, organization and performance. Morten Balle Hansen is Professor at Department of Political Science at Aalborg University, Denmark. His research focuses on the management and organization of public sector activities, including diffusion of novel management and leadership models, evaluation and performance management.

Government marketing. --- Marketing, Government --- Marketing, Public sector --- Public sector marketing --- Marketing --- Public policy. --- Political science. --- Legislative bodies. --- Europe—Politics and government. --- Great Britain—Politics and government. --- Comparative politics. --- Public Policy. --- Governance and Government. --- Legislative and Executive Politics. --- European Politics. --- British Politics. --- Comparative Politics. --- Comparative political systems --- Comparative politics --- Government, Comparative --- Political systems, Comparative --- Political science --- Bicameralism --- Legislatures --- Parliaments --- Unicameral legislatures --- Constitutional law --- Estates (Social orders) --- Representative government and representation --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The