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IBA is medical technology company based in Louvain-la-Neuve. It develops, manufactures and commercialize innovative solutions such as proton therapy, which is the most advanced form of treatment in the field of radiation therapy. 
IBA’s current problem is that proton therapy is unknown to the mainstream market as a solution to cure cancer. Moreover, the medical staff does not suggest this type of treatment to its patients because of a lack of scientific proof to support the advantages of proton therapy over conventional x-rays. If patients do not know it exists , they will not look for information in order to be treated in a center. If there are not any patients to treat in centers, there is no need to build some more. Finally, if potential investors or hospitals do not want to invest in a proton therapy center, IBA’s sales will dramatically decrease. 
This is why this project is focused on the development of the awareness and the consideration of proton therapy through a structured online and offline communication strategy. In order to build a relevant content strategy that specifically answers the needs and expectations of patients, a qualitative research has been carried, which the results are detailed in the present document.
The communication objective is to develop the awareness and the consideration of proton therapy in order to make the technology become a more trending practice in the treatment of cancer than it is today.
The final recommendation is represented by the communication plan’s architecture, which is based on two main elements: making sure the owned media are ready in terms of content and properties and driving traffic to these properties through paid media campaigns.

proton therapy --- lack of awareness --- consideration --- communication plan --- communication objectives --- Sciences économiques & de gestion > Marketing

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As proton therapy treatment centers become smaller and more cost-effective, education and training for today's multi-disciplinary oncology teams are more important than ever before. This state-of-the-art reference brings you fully up to date with all aspects of proton therapy, with guidance you can trust from MD Anderson Cancer Center, the largest and most experienced proton therapy center in the world. Led by Drs. Steven J. Frank and W. Ronald Zhu, Proton Therapy provides a unique opportunity to benefit from the unsurpassed knowledge and expertise of an esteemed team of leaders in the field. Covers all cancers for which proton therapy is used most often, including prostate, head and neck, pediatrics, central nervous system, gastrointestinal, sarcomas, lungs, breast, lymphomas, and gynecologic cancers. Provides up-to-date information on radiobiology, treatment planning and quality assurance, indications for proton therapy, management approaches, and outcomes after proton therapy by disease site. Discusses technologic advances such as spot scanning and treatment planning systems for the management of solid tumors; radiobiology of proton therapy, including DNA damage and repair mechanisms and acute and late effects on normal tissues; and multifield optimized intensity-modulated proton therapy (MFO-IMPT) for optimizing the distribution of linear energy transfer (LET) of proton beams within target volumes and away from critical normal structures. Includes a special section on head and neck cases in the e-book that photographically illustrates the full cycle of proton therapy care. Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Proton beams --- Cancer --- Radiobiology. --- Proton Therapy --- Neoplasms --- Therapeutic use. --- Radiotherapy. --- methods. --- radiotherapy. --- Radiation biology --- Biology --- Biophysics --- Nuclear physics --- Treatment

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Cancer therapy is a multi-modality approach including surgery, systemic or targeted chemotherapy, radiation (external beam or radionuclide), and immunotherapy. Radiation is typically administered using external beam photon therapy. Proton therapy has been around for more than 60 years but was restricted to research laboratories until the 1990s. Since then clinical proton therapy has been growing rapidly with currently more than 50 facilities worldwide. The interest in proton therapy stems from the physical properties of protons allowing for advanced dose sculpting around the target and sparing of healthy tissue. This review first evaluates the basics of proton therapy physics and technology and then outlines some of the current physical, biological, and clinical challenges. Solving these will ultimately determine whether proton therapy will continue on its path to becoming mainstream.

Health Physics. --- Cancer --- Proton Therapy. --- Physics. --- Neoplasms --- SCIENCE / Physics / Astrophysics. --- Medical physics. --- Proton beams --- Radiotherapy. --- radiotherapy. --- Therapeutic use.

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This is a book on the practical approaches of reliability to electrotechnical devices and systems. It includes the electromagnetic effect, radiation effect, environmental effect, and the impact of the manufacturing process on electronic materials, devices, and boards.

Technology: general issues --- History of engineering & technology --- 3D-IC (three-dimensional integrated circuit) --- electromagnetic interference --- near field measurement --- SAC305 --- BGA --- low temperature --- fracture failure --- factorial design of experiment --- genetic algorithm optimization --- return loss --- multiple-input multiple-output (MIMO) --- single event effects --- linear energy transfer --- Monte Carlo simulation --- radiation hardness --- pressureless sintered micron silver joints --- deep space environment --- extreme thermal shocks --- reconstruction --- simulation --- elastic mechanical properties --- state of health --- remaining useful life --- electrochemistry based electrical model --- semi-empirical capacity fading model --- useful life distribution --- quality and reliability assurance --- single event effect --- microdosimetry --- lineal energy --- deconvolution --- gamma process --- lifetime --- measurement system analysis --- reliability estimation --- GaN --- operational amplifier --- proton therapy --- prompt gamma imaging --- 3D X-ray --- bias temperature-humidity reliability test --- conductive anodic filament (CAF) --- de-penalization --- finite element analysis --- n/a

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This is the third, completely updated edition of a comprehensive book in which many of the world’s leading lung cancer specialists discuss the recent advances in the radiation oncology of lung cancer and reflect on the latest research findings in lung cancer and other intrathoracic malignancies. Lung cancer remains the major cancer killer in both sexes worldwide. It is so despite significant progress in recent decades in both diagnostic and treatment approaches. New biological and technological advances in this field are now faster incorporated in the overall decision-making process and are bringing fast and substantial improvements in both survivals and quality of life of lung cancer patients. Optimized patient-oriented approaches are reality of the third decade of this millennium and thoracic oncologists strive towards nothing but seamlessly delivering it in a continuous battle with lung cancer. The first three sections of the work cover the basic science of lung cancer, clinical investigations, including histology and staging, and a wide range of fundamental treatment considerations. Current treatment strategies for small cell and non-small cell lung cancer as well as other intrathoracic malignancies are then explained and evaluated in detail, with due attention to novel approaches that promise further improvements in outcome. The various types of treatment-related toxicity are discussed, and quality of life studies and prognostic factors are also considered. After evaluating the latest technological and biological advances, including stereotactic radiotherapy, and particle therapy, the book concludes by thorough consideration of specific aspects of clinical research in lung cancer. This concise yet comprehensive book is an invaluable resource for radiation oncologists.

Lung Neoplasms. --- Radiation Oncology. --- Radiotherapy. --- Diagnostic Imaging. --- Proton Therapy. --- Positron Emission Tomography Computed Tomography. --- CT PET --- CT PET Scan --- PET CT Scan --- PET-CT --- PET-CT Scan --- Positron Emission Tomography-Computed Tomography --- CT PET Scans --- CT Scan, PET --- CT Scans, PET --- PET CT Scans --- PET Scan, CT --- PET Scans, CT --- PET-CT Scans --- Scan, CT PET --- Scan, PET CT --- Scan, PET-CT --- Scans, CT PET --- Scans, PET CT --- Scans, PET-CT --- Proton Beam Radiation Therapy --- Proton Beam Therapy --- Proton Beam Therapies --- Proton Therapies --- Therapies, Proton --- Therapies, Proton Beam --- Therapy, Proton --- Therapy, Proton Beam --- Protons --- Imaging, Diagnostic --- Imaging, Medical --- Medical Imaging --- Radiologic and Imaging Nursing --- Image Processing, Computer-Assisted --- Radiation Therapy --- Radiation Therapy, Targeted --- Radiation Treatment --- Targeted Radiation Therapy --- Radiotherapy, Targeted --- Targeted Radiotherapy --- Radiation Therapies --- Radiation Therapies, Targeted --- Radiation Treatments --- Radiotherapies --- Radiotherapies, Targeted --- Targeted Radiation Therapies --- Targeted Radiotherapies --- Therapies, Radiation --- Therapies, Targeted Radiation --- Therapy, Radiation --- Therapy, Targeted Radiation --- Treatment, Radiation --- Disease --- Radiation --- Oncology, Radiation --- Radiology, Therapeutic --- Therapeutic Radiology --- Cancer of the Lung --- Neoplasms, Lung --- Neoplasms, Pulmonary --- Cancer of Lung --- Lung Cancer --- Pulmonary Cancer --- Pulmonary Neoplasms --- Cancer, Lung --- Cancer, Pulmonary --- Cancers, Lung --- Cancers, Pulmonary --- Lung Cancers --- Lung Neoplasm --- Neoplasm, Lung --- Neoplasm, Pulmonary --- Pulmonary Cancers --- Pulmonary Neoplasm --- therapeutic use --- radiotherapy --- Lungs --- Cancer --- Medical radiology. --- Oncology. --- Radiology. --- Respiratory organs --- Pneumology. --- Diseases. --- Respiratory diseases --- Radiological physics --- Physics --- Tumors --- Clinical radiology --- Radiology, Medical --- Radiology (Medicine) --- Medical physics