Narrow your search

Library

ULiège (2)


Resource type

dissertation (2)


Language

French (2)


Year
From To Submit

2020 (1)

2016 (1)

Listing 1 - 2 of 2
Sort by

Dissertation
Conception d'une stratégie de digital marketing pour une application Web de gestion des risques et des opportunités sur projets : le cas de Riskopp
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

L'objectif de ce mémoire est d'étudier la façon de mettre en place une stratégie de marketing digital pour le lancement d'une application de gestion des risques sur projets. Il propose une démarche à suivre pour réaliser une campagne de marketing efficace.


Dissertation
Conception et implémentation d'un système de bord utile au pilotage stratégique de Mac Valves Europe
Authors: --- --- --- ---
Year: 2016 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

This thesis was written as part of an eight months' project conducted within the Mac Valves Europe company. This project involved the design and implementation of a dashboards system
helpful for the strategic management of this company.
In this report, the approach used, statements and outcomes of the actions are detailed in three
main chapters;
Context analysis
First, a short company presentation and a context analysis in order to understand the
business and project environment will be presented. On this basis, we will be able to
refine the initial request made by the company and to identify the management
challenges.
Content of the project
In the Content Chapter, you will find the approach used in order to develop the key
performance indicators in relation with the company objectives and corporate strategy,
the choice of the ad hoc tool and the design of the dashboards.
Change management process
The final chapter will present the analysis of the changes appropriation by the various
stakeholders and propose different recommendations to ensure the sustainability and
evolution of the new system.

Listing 1 - 2 of 2
Sort by