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January 1998 Cameroon stands to gain economically from the new regional trade agreement among countries of the Central African Economic and Monetary Community. Better access to partner markets and reduction of the external tariff explain virtually all of Cameroon's welfare gain. Bakoup and Tarr quantify the impact on Cameroon of three aspects of its new regional trade agreement with the Central African Economic and Monetary Community (the CEMAC agreement): * Improved access to markets in CEMAC. * Preferential tariff reduction. * Reduction of its external tariff through implementation of the common external tariff of CEMAC. They estimate that Cameroon will gain from the agreement but show how Cameroon's regional market power greatly affects the magnitude of its gains. They assume that Cameroon has regional market power in both imports and exports despite being small in world markets. They find that better access to partner markets and reduction of the external tariff explain virtually all of Cameroon's welfare gain. In their preferred scenario (Cameroon having regional market power), reduction of the external tariff explains three-quarters of the welfare gain. If Cameroon further reduces tariffs to its regional partners, the effect on its economy is a loss of real income but the impact is negligible. Should Cameroom's partners fail to provide tariff-free access to their markets, Bakoup and Tarr estimate that, given Cameroon's regional market power, Cameroon would gain even more from free trade than it would from implementing the CEMAC arrangements. This paper-a product of the Development Research Group-is part of a larger effort in the group to investigate the implications of regional trade arrangements.

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The only published source for weekly and quarterly spending data on what households buy and how much they spend, and also how often they buy certain items.

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"In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that conventional marketing models are not set up for and can't handle. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples and cases to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing and what it means to be a modern brand"--

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