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De Nederlandse consultant Fons Trompenaars is één van de grote namen in de wereld van het intercultureel management en 'Riding the waves of culture' is een internationale bestseller. Er is - zo stelt de auteur - niet één juiste manier van zaken doen. Verschillende culturen hebben verschillende waardensystemen die hun invloed hebben op het bedrijfsleven. In het boek wordt een model voorgesteld met zeven dimensies van cultuurverschillen en vier basistypes van bedrijfsculturen. Het boek is gebaseerd op een grootschalig statistische onderzoek door middel van vragenlijsten.

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