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Mass communications --- persuasieve communicatie --- propaganda
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Journalism --- mediaonderzoek --- nieuwsberichtgeving --- persuasieve communicatie
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This book provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals.
persuasieve communicatie --- Advertising. Public relations --- Mass communications
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Are you tired of bumping into corporate walls? Not getting the budget, job or promotion that you want? Are you fed up with other people always being heard, while your ideas are being ignored? Are you struggling to network and pitch your business? Is a dry mouth and shaky voice the only thing you associate with speaking in front of a group? Do you just freeze when someone is giving you a hard time in a meeting and tries to take over? If the answer is yes, then it’s time for you to STAND UP. Everybody can learn to express themselves in a powerful way. No matter what other people claim. It’s not a gift, it’s a choice. Inspiring and convincing people to take action on your ideas starts with you, your story and how you bring it. This book will show you exactly how to do that.
Mass communications --- mondelinge communicatie --- persuasieve communicatie
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Advertising. Public relations --- persuasieve communicatie --- adverteren
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We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Marcus Buckingham to Amy Edmondson and company examples from Lyft to Disney, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to:Rethink whether constant, candid feedback really helps employees thriveMove beyond diversity and inclusion to creating a racially just workplaceAdopt connected strategies that anticipate your customers' needsNavigate the challenges of dual-career relationshipsUnderstand when data creates competitive advantage?and when it doesn'tBreak through the organizational barriers that impede AI initiativesLead in a new era of climate actionThis collection of articles includes ?The Feedback Fallacy,? by Marcus Buckingham and Ashley Goodall; ?Cross-Silo Leadership,? by Tiziana Casciaro, Amy C. Edmondson, and Sujin Jang; ?Toward a Racially Just Workplace,? by Laura Morgan Roberts and Anthony J. Mayo; ?The Age of Continuous Connection,? by Nicolaj Siggelkow and Christian Terwiesch; ?The Hard Truth about Innovative Cultures,? by Gary P. Pisano; ?Creating a Trans-Inclusive Workplace,? by Christian N. Thoroughgood, Katina B. Sawyer, and Jennica R. Webster; ?When Data Creates Competitive Advantage,? by Andrei Hagiu and Julian Wright; ?Your Approach to Hiring Is All Wrong,? by Peter Cappelli; ?How Dual-Career Couples Make It Work,? by Jennifer Petriglieri; ?Building the AI-Powered Organization,? by Tim Fountaine, Brian McCarthy, and Tamim Saleh; ?Leading a New Era of Climate Action,? by Andrew Winston; and ?That Discomfort You?re Feeling Is Grief,? by Scott Berinato.Bron: www.amazon.nl
Management --- Persuasieve communicatie --- Managementvaardigheden --- Organisatieontwikkeling --- Ondernemen --- Werkgelegenheid
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Heb je soms het gevoel dat je boodschap niet overkomt? Leer dan om je verhaal te framen. Door de juiste woorden te gebruiken, overtuig je iedereen, voordat ze het doorhebben. In iedereen schuilt een meesterframer: ook jij kunt leren hoe je taal zo slim kunt inzetten dat je iedereen om je heen kunt beïnvloeden. Dit praktische boek helpt je stap voor stap om een behendige framer te worden. Wat willen mensen graag horen? Hoe laat een brein zich onbewust verleiden? Welke woorden moet je gebruiken en welke moet je vermijden? Ga je actie voeren tegen een gewasbeschermingsmiddel of een landbouwgif? Kondig je de reorganisatie aan als een bezuiningsmaatregel of is het een investering in je mensen? Vertel je je partner dat je een week gaat feesten met je vrienden, of is het tijd om je sociale contacten aan te halen?Als je mensen wilt overtuigen, dan kun je het maar beter goed doen. Of je nou politicus, manager of professional bent, gebruik framing zodat jouw verhaal de enige waarheid is die telt. Bron : http:/www.haystack.nl
Framing --- Persuasieve communicatie --- Taalgebruik --- Storytelling --- Beïnvloeding --- Communicatiepsychologie --- Mass communications --- Psycholinguistics
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Mass communications --- Literary rhetorics --- persuasieve communicatie --- retoriek --- imago --- communicatiestrategie
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