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‏‫Muṭāli̒āt-i Mudīriyyat
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ISSN: 1735112X Publisher: Iran, Islamic Republic of Allameh Tabataba'i University Press

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Book
R&D management practices and innovation : evidence from a firm survey
Authors: ---
ISBN: 9811697973 9811697965 Year: 2022 Publisher: Singapore Springer Nature

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This book provides a detailed account of firms' research and development (R&D) management practices, and whether and how R&D management practices are associated with the success and the nature (explorative or exploitive) of innovation, using a unique survey of firms in Japan. While there is wide agreement that innovation is a key determinant for growth of firms, there are few studies that systematically and quantitatively investigate what firms do in their R&D management to create innovation. Utilizing insights from theoretical and empirical studies on innovation, the authors focus on the following four aspects of R&D management: the organizational structure of R&D, staged project management for R&D projects, compensation and incentive schemes for R&D personnel, and a firm's risk preferences and corporate culture. The authors examine whether and how R&D management practices are linked to the likelihood of firms’ success in making product innovations and the choice between explorative and exploitive innovation. The book furnishes vital information that can be used as a reference for future theoretical and empirical analyses of R&D management practices and innovation. This monograph is highly recommended to academics and practitioners who seek an in-depth and detailed analysis of R&D management. This is an open access book.


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Coördineren, motiveren en verrekenen : wisselwerking tussen omgeving, onderneming en mensen
Authors: ---
ISBN: 9001576400 Year: 1993 Publisher: Groningen Wolters-Noordhoff


Book
Developing successful marketing strategies
Author:
ISBN: 1606499610 Year: 2014 Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press,

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Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well.

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