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The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.

Communication and technology --- Information technology --- Communication --- Technological innovations. --- IT (Information technology) --- Technology and communication --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Technological innovations --- E-books --- Information and Communication Technologies, Internet, Online Media, Online Communication.

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In der Computervermittelten Kommunikation kreieren User multicodale Zeichensysteme, indem sie neben verbalen Äußerungen z.B. auch Bilder, Emoticons und Schriftfarbe einsetzen. Facework wurde bislang hauptsächlich anhand des verbalen codes untersucht. Inwiefern bietet jedoch gerade der para- und nonverbale code relevante Informationen für face? Ziel der vorliegenden Studie ist die systematische Untersuchung sowohl des verbalen als auch des para- und nonverbalen codes mit Blick auf politeness und facework. Dazu wird anhand Computervermittelter Kommunikation in spanischsprachigen Unterhaltungsforen die Verhandlung von face analysiert. Im Fokus steht wie User sich selbst darstellen, von anderen kommentiert werden und sich verteidigen. Neben theoretischen Grundlagen zu face(work), Foren-Kommunikation, Multicodalität und spanischen Perspektiven wird eine umfangreiche und innovative Untersuchungsmethodik für Multicodalität in der Höflichkeitsforschung vorgestellt. Anhand der Analyse wird deutlich, welche Zusammenhänge sich aus Multicodalität und facework ergeben. Die Bedeutung von eingesetzten Bildern für face wird nachgewiesen. Das Desiderat, facework im Hinblick auf den nonverbalen code zu untersuchen, wird eingelöst. In writing their comments on online forums, users make use of images, emoticons, and different text colors. So in addition to verbal content, non-verbal and paraverbal codes provide important information to which other users make reference. This book uses the example of Spanish entertainment forums to study how users reciprocally negotiate "face". It analyzes the role of multicodality in the field of linguistic politeness.

Spanish language --- Electronic discussion groups --- Visual communication --- Politeness (Linguistics) --- Conversation analysis --- Facial Expression --- Language and the Internet --- Discourse analysis --- Online communicatie --- Computerondersteunde communicatie --- Computerunterstützte Kommunikation. --- internetfora --- Spanje --- Online communicatie. --- Spanje. --- Computers and literacy. --- Literacy --- Visual communication. --- Visual literacy. --- Social aspects. --- Literacy, Visual --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Literacy and computers --- Internetfora --- Spanish language - Discourse analysis --- Facework. --- Online Communication. --- Pragmatics.

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This project involved the design of an online communication strategy, a tool created to help the AEI, to communicate effectively and meet core organisational objectives. The ultimate purpose is to raise awareness for the programme “Générations Entreprenantes”, one of AEI’s key strategic pillars that aims to propagate the entrepreneurial spirit among young Walloon citizens. This report was commissioned by the executive management due to the observation that young people, hence the final beneficiaries, are generally not aware of the existence of “Générations Entreprenantes”. According to this, the fundamental question of this academic project is: How to raise awareness for the Programme among young people and engage them? 
After building the base of a communication strategy which is the analysis of AEI’s corporate identity and branding, the communication strategy is progressively designed based on a model realized by Françoise Gabriel, professor in Marketing Communications. 
The research draws attention to the fact that the communication strategy should be based on a modern, young and approachable branding in order to resonate with a younger audience. Moreover, with more informed, more connected, more participatory and demanding individuals, the online communicational supports should be chosen according to this new consumer profile. Hence, the use of interactive communication channels seems to be the most effective solution. However, not only the channels have to be determined with mindful consideration, this also applies to the constructed message(s) that will be communicated. For that, according to admitted literature thereupon, it is important to study young people’s attitudes towards entrepreneurship. The research reveals that people still perceive more obstacles than advantages for pursuing an entrepreneurial path. Finally, the organisation should regularly assess the effectiveness of the strategy in order to be able to amend it, if necessary, and to reach initial objectives.
It is recommended that:
•the AEI develops a more youth-oriented look and image for its Programme;
•the AEI reinforces the use of social media (social networks, blog, forum) and creates a website which includes messages with both, an informational and emotional appeal;
•the Programme has an official advocate, like Guillaume WATTECAMPS, that resonates with young Walloon citizens;
•the AEI builds a real community around “Générations Entreprenantes” in order to further legitimate the denomination of its Programme.

Notoriété de marque, branding, identité d'entreprise, engagement client, esprit entrepreneurial, entrepreneuriat, génération Y, génération Z, outils de communication interactifs, Internet, canaux de communication en ligne, web-monitoring --- Brand awareness, Branding, Corporate identity, Customer engagement, Entrepreneurial Spirit, Entrepreneurship, Generation Y, Generation Z, Interactive communication tools, Internet, Online communication channels, Web-monitoring --- Sciences économiques & de gestion > Marketing --- Sciences sociales & comportementales, psychologie > Communication & médias

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Mass communications --- Religious studies --- Mass media --- Médias --- Religious aspects --- Periodicals. --- Aspect religieux --- Périodiques --- Religion and sociology --- Social aspects --- 25 <05> --- Pastoraaltheologie--Tijdschriften --- Periodicals --- Arts and Humanities --- Social Sciences --- Religion --- General and Others --- Sociology --- media and religion --- religion and media --- book reviews --- Spirituality in advertising --- television commercials --- Spirituality in Advertising Framework (SAF) --- Netherlands --- Dutch television --- Religiosity in Dutch Society --- religious television programs --- televangelism --- televangelists --- United States (US) --- American Christian Broadcasting --- global gospel --- National Study of Youth and Religion (NSYR) --- Adolescent Media Practice Model --- Adolescent Religiosity --- Selective Exposure --- religion and internet --- religious radio --- religious radio programming --- religious radio programs --- cyberspace --- internet religious practices --- buddhism --- online religious practices --- online religion --- online buddhism --- religion and politics --- religious language --- religious language in politics --- religious merchandise --- Jesus merchandise --- Christian retailing --- religious media --- communication functions --- Samson and Delilah (film) --- religion and film --- Cecil B. 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coronavirus --- Covid-19 --- pandemic --- WeChat --- Buddhism online --- virtual religious communities --- digital sanghas --- British Muslims --- religion and covid-19 --- sexualized media --- sexual content