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In the context of this thesis, a descriptive research was performed to decipher if digital video storytelling has an impact on the consumer experience. This study focuses on the affective, the cognitive and the visit intentions dimensions of the customer experience. Additionally, the elements of celebrity identification and destination tourism within the context of storytelling were discussed to fathom if these elements influence the consumer experience.

storytelling --- digital video storytelling --- consumer experience --- narrative transportation --- destination --- celebrity --- tourism --- Sciences économiques & de gestion > Marketing