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This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact

Science: general issues --- Psychology --- visual language --- sign language --- Gestures --- multimodal communication --- compositionality --- Visual prosody --- language acquisition --- Multimodal representation --- visual language --- sign language --- Gestures --- multimodal communication --- compositionality --- Visual prosody --- language acquisition --- Multimodal representation

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Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Semiotics --- Sociolinguistics --- #KVHA:Methodologie --- #KVHA:Multimodaliteit --- Modality (Linguistics) --- Communication --- Social interaction. --- Oral communication. --- Oral transmission --- Speech communication --- Verbal communication --- Human interaction --- Interaction, Social --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Linguistics --- Methodology. --- Research --- Study and teaching --- Multimodal Communication. --- Multimodal Discourse Analysis. --- Multimodal Interaction Analysis. --- Social Semiotics. --- Visual Communication.

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Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

Semiotics --- Mass communications --- Advertising. Public relations --- Pragmatics --- Linguistic analysis (Linguistics) --- Analysis, Linguistic (Linguistics) --- Analysis (Philosophy) --- Grammar, Comparative and general --- E-books --- 2000-2099 --- Germany. --- Poland. --- Audiovisuality. --- campaign commercials. --- metaphor. --- metonymy. --- multimodal communication. --- 1939-1945 --- A' Phòlainn --- An Pholainn --- Borandi --- Bu̇gėdė Naĭramdakha Polʹsho Ulas --- Būland --- Būlūniy --- Bupolska --- Bupoolo --- Commonwealth of Poland --- Congress Kingdom of Poland --- Congress Poland --- Crown of the Kingdom of Poland and the Grand Duchy of Lithuania --- General Government for Occupied Polish Territories --- Gweriniaeth Gwlad Pwyl --- Gwlad Pwyl --- IPoland --- IPolandi --- Kingdom of Poland --- Kongresówka --- Królestwo Kongresowe Polskie --- Królestwo Polskie --- Kunngiitsuuffik Poleni --- Lahistān --- Lehastan --- Lehastani Hanrapetutʻyun --- Lengyel Köztársaság --- Lengyelország --- Lenkija --- Lenkijos Respublika --- Lýðveldið Pólland --- P.N.R. --- P.R.L. --- Pho-lân --- Pho-lân Kiōng-hô-kok --- Pholainn --- Pholynn --- PNR --- Pô-làn --- Poalen --- Pobblaght ny Polynn --- Poblachd na Pòlainn --- Poblacht na Polainne --- Poin --- Polaki --- Polaland --- Poland --- Polandia --- Pōlani --- Pole --- Polen --- Poleni --- Polija --- Polijas Republika --- Polin --- Polisce Cynewise --- Polish Commonwealth --- Polish-Lithuanian Commonwealth --- Polish People's Republic --- Polish Republic --- Poljska --- Pólland --- Pollando --- P'olland --- Pologne --- Polóña --- Poloni --- Polonia --- Poloniako Errepublika --- Polonie --- Polonya --- Polonyah --- Polonye --- Poloonya --- Polòy --- Polşa --- Polşa Respublikası --- Polsca --- Polʹsha --- Polʹsha Mastor --- Polʹshæ --- Polʹshæĭy Respublikæ --- Polʹshcha --- Polsh --- Polʹshin Orn --- Polʹsho --- Polska --- Polská republika --- Polska Rzeczpospolita Ludowa --- Polʹskai͡a Narodnai͡a Respublika --- Polskas --- Polsko --- Pòlskô Repùblika --- Pol'šu --- Poola --- Poola Vabariik --- Poyln --- Ppolsŭkka --- PRL --- Pulandia --- Pulógna --- Puluña --- Puoleja --- Puolejis Republika --- Repubblica di Polonia --- Republic of Poland --- República de Polonia --- Republica de Polsca --- Republiek van Pole --- Republik Pole --- Republik Polen --- Republika Poljska --- Republika Polsha --- Republiḳat Polin --- Republikken Polen --- République de Pologne --- République populaire de Pologne --- Repúbrica de Poloña --- Rėspublika Polʹshcha --- Respubliko Pollando --- Ripablik kya Bupoolo --- Ripublik Pulandia --- Ripublika Puluña --- Rzeczpospolita Polska --- Tavakuairetã Polóña --- T͡Sarstvo Polʹskoe --- Warsaw (Duchy) --- Yn Pholynn --- Europe --- Alemania --- Ashkenaz --- BRD --- Bu̇gd Naĭramdakh German Uls --- Bundesrepublik Deutschland --- Deguo --- Deutsches Reich --- Deutschland --- Doitsu --- Doitsu Renpō Kyōwakoku --- Federal Republic of Germany --- Federalʹna Respublika Nimechchyny --- FRN --- Gėrman --- German Uls --- Germania --- Germanii︠a︡ --- Germanyah --- Gjermani --- Grossdeutsches Reich --- Jirmānīya --- KhBNGU --- Kholboony Bu̇gd Naĭramdakh German Uls --- Nimechchyna --- Repoblika Federalin'i Alemana --- República de Alemania --- República Federal de Alemania --- Republika Federal Alemmana --- Vācijā --- Veĭmarskai︠a︡ Respublika --- Weimar Republic --- Weimarer Republik --- Germany (East) --- Germany (West)