Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.

Music television. --- Rock videos --- Music television networks. --- MTV Networks.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that "edutainment" can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. Among those exposed to MTV Shuga, the trial created additional variation in the social messages they received and the people with whom they watched the show. The study finds significant improvements in knowledge and attitudes toward HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. The study also finds reductions in sexually transmitted diseases among women. These effects are stronger for viewers who reported being more involved with the narrative, consistent with the psychological underpinnings of edutainment. The trial's experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of this study.

Health, Nutrition and Population --- HIV Aids --- MTV --- Randomized Control Trial --- Risky Sexual Behavior --- Sexually Transmitted Disease --- STDs

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Rock videos --- 654.197 --- #SBIB:309H1512 --- #SBIB:309H1521 --- #SBIB:309H161 --- #SBIB:AANKOOP --- Facsimile and television broadcasting --- Radio- en/of televisie: bedrijfseconomische aspecten, productie- en distributiestructuren --- Radio- en/of televisieprogramma’s met een amusementsfunctie en/of esthetische functie --- Organisatorische aspecten van de videoindustrie --- 654.197 Facsimile and television broadcasting --- Videos, Rock --- Music videos --- MTV Networks. --- MTV --- Music Television (Network)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Music videos --- History and criticism. --- MTV Networks. --- #SBIB:032.AANKOOP --- #SBIB:309H140 --- #SBIB:309H1521 --- Videos, Music --- Television music --- Television programs --- Video recordings --- History and criticism --- Populaire muziek: algemene werken --- Radio- en/of televisieprogramma’s met een amusementsfunctie en/of esthetische functie --- MTV --- Music Television (Network)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Rock music --- Sex role on television. --- Women on television --- Women musicians --- Rock (Musique) --- Rôle selon le sexe à la télévision --- Femmes à la télévision --- Musiciennes --- History and criticism --- Histoire et critique --- MTV Networks