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Dissertation
Définition du marketing mix élargi d'une nouvelle plateforme digitale de journaux et services numériques. Application aux marques de Sudpresse.
Authors: --- --- --- ---
Year: 2017 Publisher: Liège Université de Liège (ULiège)

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Ce mémoire traitera des différents aspects et conséquences de la transformation numérique dans l'industrie de la presse, avant d'avoir une vue plus concentrée sur le cas de Sudpresse. En effet, l'entreprise a décidé de rebondir et de développer un nouveau modèle de revenus en lançant sur le marché ses Editions Digitales. Dès lors, ce mémoire commencera par avoir une approche plus théorique, en se basant sur la théorie du marketing mix. Ensuite, différentes analyses quantitatives et qualitatives seront menées afin de définir et de mesurer l'expérience consommateur. Enfin, ce mémoire tentera d'apporter des pistes de réflexion, en proposant des recommandations pertinentes pour le cas de Sudpresse.


Book
Mobile learning : transforming the delivery of education and training
Authors: ---
ISBN: 9781897425442 9781897425442 1897425449 9781897425435 1897425430 1282819682 9781282819689 9786612819681 Year: 2009 Publisher: Athabasca University Press

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This collection is for anyone interested in the use of mobile technology for various distance learning applications. Readers will discover how to design learning materials for delivery on mobile technology and become familiar with the best practices of other educators, trainers, and researchers in the field, as well as the most recent initiatives in mobile learning research. Businesses and governments can learn how to deliver timely information to staff using mobile devices. Professors can use this book as a textbook for courses on distance education, mobile learning, and educational technology.


Book
Design of multimodal mobile interfaces
Authors: ---
ISBN: 1501502735 1501502751 9781501502736 9781501502750 9781501510847 1501510843 9781501502743 1501502743 Year: 2016 Publisher: Boston, [Massachusetts] ; Berlin, [Germany] : De Gruyter,

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The “smart mobile” has become an essential and inseparable part of our lives. This powerful tool enables us to perform multi-tasks in different modalities of voice, text, gesture, etc. The user plays an important role in the mode of operation, so multimodal interaction provides the user with new complex multiple modalities of interfacing with a system, such as speech, touch, type and more. The book will discuss the new world of mobile multimodality, focusing on innovative technologies and design which create a state-of-the-art user interface. It will examine the practical challenges entailed in meeting commercial deployment goals, and offer new approaches to the designing such interfaces. A multimodal interface for mobile devices requires the integration of several recognition technologies together with sophisticated user interface and distinct tools for input and output of data. The book will address the challenge of designing devices in a synergetic fashion which does not burden the user or to create a technological overload.


Book
Das Versprechen mobiler Freiheit : Zur Kultur- und Technikgeschichte von Kofferradio, Walkman und Handy
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ISBN: 3839408717 Year: 2015 Publisher: Bielefeld transcript Verlag

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Am Beginn des 21. Jahrhunderts fungieren MP3-Player, Handy oder Laptop als stete Begleiter des Menschen. Jedoch fanden bereits zuvor zahlreiche elektronische Geräte als »Portables« ihren mobilen Platz in Transport- und Kleidungstaschen oder direkt am Körper. Ihr ortsunabhängiger Gebrauch veränderte Vorstellungen von »privat« und »öffentlich«, von Körper, Technik und Identität. Anhand der Produktkultur und Aneignungsgeschichte von Kofferradio, Kassettenrekorder und Walkman sowie dem Handy analysiert dieses Buch die mit Portables eingeübten neuen Formen des Technikgebrauchs, des sozialen Miteinanders und der Mobilität und stellt damit die aktuelle Debatte um eine »mobile Revolution« erstmals in eine historische Perspektive. »Technikgeschichte ist mithin immer Kulturgeschichte. Dieser informative Band erläutert das am Beispiel der tragbaren Geräte [...], die die zweite Hälfte des 20. Jhdts. geprägt haben.« Oliver Neumann, lehrerbibliothek.de, 10.02.2009 »Originell und zukunftsweisend ist der theoretische Ansatz der Arbeit [...]. Das Buch liefert ausgesprochen sachkundig eine große Fülle Detailinformationen [...].« Nicola Döring, M & K, 1 (2009) »Alles in allem bietet das Buch eine interessante Herangehensweise und einen tiefgehenden Einblick in die Kultur- und Technikgeschichte mobiler Konsumtechnik.« Cornelia Fabian, H-Soz-u-Kult, 25.06.2010 »›The Promise of Mobile Freedom‹ is an intriguing cultural history of portable technologies, and readers will profit both from the empirical case studies and from the theoretical reflections of user de-signs.« Stefan Krebs, Technology and Culture, 51/7 (2010) »Das Buch stellt einen lesenswerten Beitrag zur Aufarbeitung der Technik-, Konsum- und Mediengeschichte des letzten Jahrhunderts dar.« Matthias Kuzina, MEDIENwissenschaft, 3 (2010) »Heike Weber zeigt in ihrer Publikation, was Sachkulturforschung in unserem von technischen Medien geprägten Alltag meinen kann und wie viel Potenzial die Geschichte der altvertrauten Kommunikationsmedien Radio und Telefon birgt. Mit einem überzeugenden Analysekonzept untersucht sie das Verhältnis von Mensch und Technik.« Lioba Nägele, Zeitschrift für Volkskunde, 106/2 (2010) Besprochen in: Technikgeschichte, 76/2 (2009), Monika Röther Universitas, 752 (2009), Karlheinz Geißler Soziologische Revue, 33 (2010) NTM, 4 (2010), Alexander Badenoch Radio-Kurier, 4 (2012), Marcel Goerke


Book
The Procrastination Economy : The Big Business of Downtime
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ISBN: 1479858935 Year: 2018 Publisher: New York, NY : New York University Press,

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2018 Outstanding Academic Title, given by Choice MagazineHow mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connectionIn moments of downtime – waiting for a friend to arrive or commuting to work – we pull out our phones for a few minutes of distraction. Just as television reoriented the way we think about living rooms, mobile devices have taken over the interstitial spaces of our everyday lives. Ethan Tussey argues that these in-between moments have created a procrastination economy, an opportunity for entertainment companies to create products, apps, platforms, subscription services, micropayments, and interactive opportunities that can colonize our everyday lives.But as businesses commoditize our free time, and mobile devices become essential tools for promotion, branding and distribution, consumers are using these devices as a means of navigating public and private space. These devices are not just changing the way we spend and value our time, but also how we interact with others and transform our sense of the politics of space.By examining the four main locations of the procrastination economy—the workplace, the commute, the waiting room, and the “connected” living room—Ethan Tussey illuminates the relationship between the entertainment industry and the digitally empowered public.


Book
Mobile Learning
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Year: 2019 Publisher: MDPI - Multidisciplinary Digital Publishing Institute

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Mobile learning has become one of the more influential aspects of the field of educational technology, given the ubiquity of modern mobile devices and proliferation of educational applications or ‘apps’. Within this volume, there are a range of studies and reviews which cover a breadth of current topics in the field, namely user motivations for using mobile learning, issues in evaluation, as well as domain-specific considerations (e.g., use within language learning or audio-based applications). Together, these studies represent the synthesis of a range of methods, approaches, and applications that highlight benefits and areas of future growth of mobile technologies and how they can be useful and most effective in education.


Periodical
Scientific Phone Apps and Mobile Devices.
Author:
ISSN: 23644958 Year: 2015 Publisher: [Heidelberg, Germany] : Singapore : Springer, APD SKEG Pte Ltd.


Book
Android design patterns and best practice
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ISBN: 9781786465917 1786465914 9781786467218 Year: 2016 Publisher: Birmingham, UK

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Create reliable, robust, and efficient Android apps with industry-standard design patterns About This Book Create efficient object interaction patterns for faster and more efficient Android development Get into efficient and fast app development and start making money from your android apps Implement industry-standard design patterns and best practices to reduce your app development time drastically Who This Book Is For This book is intended for Android developers who have some basic android development experience. Basic Java programming knowledge is a must to get the most out of this book. What You Will Learn Build a simple app and run it on real and emulated devices Explore the WYSIWYG and XML approaches to material design provided within Android Studio Detect user activities by using touch screen listeners, gesture detection, and reading sensors Apply transitions and shared elements to employ elegant animations and efficiently use the minimal screen space of mobile devices Develop apps that automatically apply the best layouts for different devices by using designated directories Socialize in the digital word by connecting your app to social media Make your apps available to the largest possible audience with the AppCompat support library In Detail Are you an Android developer with some experience under your belt? Are you wondering how the experts create efficient and good-looking apps? Then your wait will end with this book! We will teach you about different Android development patterns that will enable you to write clean code and make your app stand out from the crowd. The book starts by introducing the Android development environment and exploring the support libraries. You will gradually explore the different design and layout patterns and get to know the best practices of how to use them together. Then you'll then develop an application that will help you grasp activities, services, and broadcasts and their roles in Android development. Moving on, you will add user-detecting classes and APIs such as gesture detection, touch screen listeners, and sensors to your app. You will also learn to adapt your app to run on tablets and other devices and platforms, including Android Wear, auto, and TV. Finally, you will see how to connect your app to social media and explore deployment patterns as well as the best publishing and monetizing practices. The book will start by introducing the Android development environment and exploring the support l...


Book
Haptics : 13th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2022, Hamburg, Germany, May 22-25, 2022, Proceedings
Authors: --- --- --- --- --- et al.
ISBN: 3031062493 3031062485 Year: 2022 Publisher: Cham : Springer International Publishing AG,

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This open access book constitutes the proceedings of the 13th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2022, held in Hamburg, Germany, in May 2022. The 36 regular papers included in this book were carefully reviewed and selected from 129 submissions. They were organized in topical sections as follows: haptic science; haptic technology; and haptic applications.


Book
Mobile Learning
Author:
Year: 2019 Publisher: MDPI - Multidisciplinary Digital Publishing Institute

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Mobile learning has become one of the more influential aspects of the field of educational technology, given the ubiquity of modern mobile devices and proliferation of educational applications or ‘apps’. Within this volume, there are a range of studies and reviews which cover a breadth of current topics in the field, namely user motivations for using mobile learning, issues in evaluation, as well as domain-specific considerations (e.g., use within language learning or audio-based applications). Together, these studies represent the synthesis of a range of methods, approaches, and applications that highlight benefits and areas of future growth of mobile technologies and how they can be useful and most effective in education.

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