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A revised recruiting resource model for achieving the Army personnel strategy : accounting for digital advertising

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Abstract

The U.S. Army uses a variety of resources and tools to achieve its recruiting mission each year. In this report, the authors present results from an updated version of RAND Corporation's Recruiting Resource Model (RRM), a multipart statistical model that explores how trade-offs between key recruiting resources (bonuses, advertising, and recruiters) affect the Army's ability to achieve recruiting goals and the cost of doing so. They use the RRM to analyze the mix and level of resources required to meet the recruiting mission under alternative recruiting environments and recruit eligibility policies. The RRM was updated to include more recent data to analyze the relationship between resource inputs and recruiting outcomes while incorporating the use of digital advertising, which has become an increasingly important recruiting resource in recent years. Consistent with previous iterations of the model, the results indicate that television advertising and, to a lesser extent, recruiters have positive associations with contract production and that these inputs are relatively more cost-effective than bonuses. This research can help inform how the Army might move resources in a variety of recruiting environments. Making marginal changes along these lines in a purposeful manner over time—either broadly or at a more local level (as might be done in an experimental setting)—would be an appropriate first step in implementing the recommendations that arose from this research.


Book
On the Resistance
Year: 1974 Publisher: Washington, D.C. U.S. National Student Association


Book
The power of diversity in the Armed Forces
Authors: ---
ISBN: 0228013445 9780228013457 0228013453 9780228013440 9780228011101 9780228011118 Year: 2022 Publisher: Montreal Chicago

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While countries throughout the world rely on immigrants to support their populations and economies, access to the military is limited, denied to those who have not yet acquired citizenship.Precluding immigrants from serving in their host country’s armed forces is an issue of moral equity and operational effectiveness. Allowing immigrants to enlist ensures that the military represents the population it serves and encourages inclusivity and cultural change within the institution, while also creating a more effective military force. The Power of Diversity in the Armed Forces investigates how different countries approach the inclusion or exclusion of immigrants in their armed forces and offers immigrant military participation as a pathway to citizenship and a way to foster greater societal integration and achieve a more equitable, diverse, and inclusive military.By surveying international perspectives on immigrant and non-citizen military participation in twelve countries, The Power of Diversity in the Armed Forces introduces and examines a new way to unlock the power of diversity in military organizations globally.


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Army enlistment options optimizer : research approach, findings, and implications
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Year: 2023 Publisher: RAND Corporation

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The authors developed an Army Enlistment Options Optimizer approach that creates bundles of bonus and non-bonus enlistment incentives, often paired with smaller, supplemental bonuses. If implemented, potential recruits would choose the bundle they most value from those available according to job type, term length, recruit characteristics, and recruiting environment. This gives recruits greater agency in choosing their enlistment options, potentially increasing satisfaction and enlistments. At the same time, the recruit cohorts would have the characteristics desired by the Army and the Army would benefit from cost savings resulting from reduced bonus expenditures. Through two surveys of young adults ages 18–27, the authors found that non-bonus incentives were as attractive as bonuses of


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Fighting for a Living

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Though fighting is clearly hard work, historians have not paid much attention to warfare and military service as forms of labor. This collection does just that, bringing together the usually disparate fields of military and labor history. The contributors - including Robert Johnson, Frank Tallett, and Gilles Veinstein - undertake the first systematic comparative analysis of military labor across Europe, Africa, America, the Middle East, and Asia. In doing so, they explore the circumstances that have produced starkly different systems of recruiting and employing soldiers in different parts of the globe over the last five hundred years.

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