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Becoming a category of one: how extraordinary companies transcend commodity and defy comparison
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ISBN: 0471274046 Year: 2003 Publisher: Hoboken, N.J. Wiley

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Iedere medewerker strateeg: Strategievorming met de hele organisatie : strategievorming met de hele organisatie
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Year: 2012 Publisher: Amsterdam Boom

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Preisbindung für Markenartikel
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Year: 1960 Publisher: Freiburg im Breisgau : Haufe,

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Identiteit & Imago
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Year: 2010 Publisher: Amsterdam Boom

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Prijshandhaving buiten contract bij verkoop van merkartikelen
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Year: 1943 Publisher: Brussel E. Bruylant

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Merkartikel, concurrentie en strategie
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ISBN: 9026712057 Year: 1991 Publisher: Deventer Kluwer

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Fabrikant, detaillist en merkartikel
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ISBN: 9026712022 Year: 1988 Publisher: Deventer Kluwer

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Produkteigenschappen, merk en consument
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ISBN: 9026712030 Year: 1989 Publisher: Deventer Kluwer

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Eating the Big Fish : How Challenger Brands can compete against brand leaders
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ISBN: 9780470238271 Year: 2009 Publisher: Hoboken (New Jersey) John Wiley and Sons

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Consumenten, 'branders' en soorten merken
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ISBN: 9026712014 Year: 1988 Publisher: Deventer Kluwer

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