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Book
Qu'est-ce que le merchandising ?
Authors: --- ---
ISBN: 2040087931 9782040087937 Year: 1973 Publisher: Paris: Dunod,

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Keywords

Merchandising


Book
Personality Merchandising and the GDPR : An Insoluble Conflict?
Author:
Year: 2022 Publisher: Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG,

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Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.

Keywords

Merchandising.


Book
Covid-19, cagnottes et marchandisation
Authors: ---
Year: 2020 Publisher: [Place of publication not identified] : Presses universitaires de Grenoble,

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Merchandising.


Book
Annales Mercaturae.
Authors: ---
Year: 2019 Publisher: Stuttgart : Franz Steiner Verlag,

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Keywords

Merchandising.


Book
Personality Merchandising and the GDPR : An Insoluble Conflict?
Author:
Year: 2022 Publisher: Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG,

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Abstract

Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.

Keywords

Merchandising.


Book
Personality Merchandising and the GDPR : An Insoluble Conflict?
Author:
Year: 2022 Publisher: Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG,

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Abstract

Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.

Keywords

Merchandising.


Periodical
Non-foods merchandising.
Publisher: [New York, Charleson Pub. Co.]

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Book
Le merchandising
Authors: --- ---
ISBN: 2130453090 Year: 1993 Volume: 2516 Publisher: Paris : PUF - Presses Universitaires de France,

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Book
Celebrity fashion marketing : developing a human fashion brand
Authors: ---
ISBN: 1003175368 1003175368 1000830896 1000830950 1032007338 1032007354 Year: 2023 Publisher: Abingdon, Oxon, England ; New York, New York : Routledge,

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This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

Le merchandising
Authors: ---
ISBN: 9782100055340 2100055348 Year: 2001 Publisher: Paris: Dunod,

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[5e éd.] Aborde et explique de façon très vivante les principaux concepts, les techniques de base, les ratios de rentabilité et enfin les nouveaux développements dans cette disipline. Ouvrage pratique qui développe des techniques (assortiment, implantation, linéaire, animation, rotation, etc.) à mettre directement en application dans toutes sortes de surface de vente.

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