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Book
FAQ : la marque : La marque en questions : réponses d'un spécialiste
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ISBN: 210049127X 9782100491278 Year: 2006 Publisher: Paris : Dunod,

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Marque


Book
La fin des marques ? Vers un retour au produit.
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ISBN: 2708118900 Year: 1996 Publisher: Paris : Les Ed. D'Organisation,

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Marque


Book
Au coeur de la marque. Créer, gérer, développer et évaluer sa marque.
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Year: 2004 Publisher: Paris : Dunod,

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marque --- marque


Book
Strategic brand management. New approaches to creating and evaluating brand equity.
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ISBN: 0749406976 Year: 1992 Publisher: Londres : Les Editions d'Organisation,

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Marque --- Marque

It's not about size : bigger brands for smaller businesses
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ISBN: 0753505932 Year: 2001 Publisher: London : Virgin,

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Marque --- Marque


Article
Quels facteurs de succès pour les marques, demain ?

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marque --- marque

Power brands : measuring, making and managing brand success
Authors: ---
ISBN: 3527502823 Year: 2007 Publisher: London : Wiley,

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Marque --- Marque

IMC : using advertising and promotion to build brands
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ISBN: 025621476X Year: 2002 Publisher: Boston : McGraw-Hill,

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Marque --- Marque


Book
La marque : une puissance fragile
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Year: 2005 Publisher: Paris : Vuibert,

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marque --- marque


Book
Building strong brands.
Author:
Year: 1996 Publisher: New York : Free Press,

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marque --- marque

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