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This commercial, privately published, is about American Express.

Marketing Strategy --- Business affairs

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658.8 --- Marketing --- marketing strategy --- marketing analysis --- marketing strategy. --- marketing analysis. --- Marketing analysis. --- Marketing strategy.

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How to launch a new product and achieve product-market fit without being overwhelmed.This book is a comprehensive guide to your go-to-market strategy.GTM Strategist is an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts, from companies such as: Hubspot, Miro, Figma, Metabase, CXL, and many more.The book guides you to answer questions like:Who am I selling to?What price should I set?What marketing channels should I focus on?What growth techniques will take us there?In Growth and Marketing, we were taught how the “big tech” companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation.What worked for these giants ten years ago is unlikely to make you the next unicorn in the 2020s.We need a different, modern playbook for GTM. One that applies to bootstrapped startups, clever leaders in tech companies, and independent innovators.So I went on a journey. I devoted a year of my life to interviewing more than 50 experts who shared their “go-to-market” secrets. They provide actionable advice that guides you to product-market fit, complemented by my own decade of experience working with high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, along with more than 350 startups.Inside this book, you'll find:The most well-researched step-by-step guide that walks you through every element you need to start profitably selling your products: from market research to pricing, positioning, and beyond.135 mental models and 17 workshop templates that will help you and your team build a winning GTM strategy.A heap of practical examples and advice by growth experts from these leading companies: Amplitude, Miro, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Foreo, Zebra BI, and many others.By the end of the book, you'll:Have a proven step-by-step GTM strategy that will make your next launch a whopping success.Get hands-on experience from stellar GTM experts and apply them to your company.Make decisions with confidence using field-tested frameworks and mental models.

marketing --- marketing strategy --- markets --- products --- consumer behaviour --- pricing --- positioning

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L'objectif de ce mémoire est d'étudier la façon de mettre en place une stratégie de marketing digital pour le lancement d'une application de gestion des risques sur projets. Il propose une démarche à suivre pour réaliser une campagne de marketing efficace.

marketing digital --- project management tool --- marketing strategy --- Sciences économiques & de gestion > Marketing

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Marketing decisions often misfire when driven more by beliefs than by knowledge. This book guides readers on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The book is based on the fields of epistemology-- the study of how knowledge is created--and the philosophy of science--the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? Section 1 lays the groundwork for learning how to apply scientific reasoning to the field of marketing. It covers some basic and important definitions ("What is a belief?" "What is knowledge?"), identifies barriers to scientific reasoning, and gives an example from The Dow Chemical Company about how this manufacturer uses critical thinking and reasoning skills to make more effective marketing and business decisions. Section 2 presents the necessary "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book's final section focuses on the role that theory development plays in helping marketers transform mere "beliefs" into "knowledge." Additionally, there is a separate chapter on brainstorming that presents ideas on how marketers can use their brain power to create potentially useful insights into factors influencing customer behavior. The book concludes by giving readers direction to further improve their ability to apply scientific reasoning to solve marketing problems.

Marketing --- Management. --- Decision making. --- marketing --- marketing management --- marketing strategy --- strategy --- critical thinking --- marketing research