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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts ' analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. (Bron: covertekst)

658.8.39 --- International marketing --- Marketing internationaal

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Economic conditions. Economic development --- International economic relations --- duurzame ontwikkeling --- handel, internationaal --- milieuproblematiek --- economie, internationaal --- ontwikkelingslanden --- economische groei --- globalisering --- management, internationaal --- marketing internationaal --- economie, ethiek

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Export marketing --- 658.88 --- 658.8 --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Management --- Toegepaste marketing --- Applied marketing --- internationale marketing --- Marketing internationaal --- Marketingstrategie

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Applied marketing --- Market research --- Export marketing --- Research --- 658.8 --- marketing internationaal --- marketingonderzoek --- uitvoer --- -International marketing --- Overseas marketing --- Marketing --- Marketing. Sales. Selling. Distribution --- Research. --- -Marketing. Sales. Selling. Distribution --- -658.8 Marketing. Sales. Selling. Distribution --- International marketing --- 658.8 Marketing. Sales. Selling. Distribution --- Export marketing - Research

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Net als het bedrijfsleven heeft ook het hoger onderwijs te maken met voortdurend veranderende behoeften. De auteur analyseert de meeste recente ontwikkelingen in de marketingomgeving en speelt daarbij optimaal in op de wensen en behoeften van het onderwijs. Grondslagen van de marketing is prettig leesbaar, duidelijk ingedeeld en beslissingsgericht. Het biedt een "state-of-the-art"-overzicht van de nieuwe prioriteiten in de marketing. Tientallen actuele visies van Nederlendse topmanagers en professoren, en talloze praktijkvoorbeelden laten zien hoe bedrijven de marketingtheorie met succes toepassen. De uitgebreide lijst van marketingbegrippen maakt Grondslagen van de marketing tot een onmisbaar naslagwerk.

Marketing --- marketing --- Consumentengedrag --- Detailhandel --- Distributie --- Marketingcommunicatie --- Marktonderzoek --- Productbeleid --- Reclame --- 658.8 --- #KVHB:Marketing --- 369.1 --- consumentengedrag --- distributie --- leiding geven --- marketing internationaal --- marketing, planning --- marketingstrategie --- prijsbeleid --- productontwikkeling --- reclame --- sales management --- E080073.jpg --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- marketing, marktonderzoek, marktanalyse --- Consumentengedrag. --- Detailhandel. --- Distributie. --- Marketing. --- Marketingcommunicatie. --- Marktonderzoek. --- Productbeleid. --- Reclame.