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The dos and don’ts of web entrepreneurship Have you ever wondered why your websites didn’t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: “Why didn’t I think of that?” Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world’s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience. With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don’t structure, and plenty of real world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you.

369.11 --- 369.4 --- huisstijl --- internet --- marketing --- marketing - internet --- bedrijfseconomie, reclame, algemeen --- Social Media. --- Internet. --- Communication. --- Marketing.

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Over the last few years YouTube has become the very epitome of digital culture. With more than 70 million unique users each month and approximately 100 million videos online, this brand-name video distribution platform holds the richest repository of popular culture on the Internet. As the fastest growing site in the history of the Web, YouTube promises endless new opportunities for amateur video, political campaigning, entertainment formats and viral marketing – a clip culture seemingly outpacing both cinema and television. The YouTube Reader is the first full-length book to explore YouTube as an industry, an archive and a cultural form. This remarkable volume brings together renowned film and media scholars in a discussion of the potentials and pitfalls of 'broadcasting yourself'. The YouTube Reader confronts prevalent claims to newness, immediacy or popularity with systematic and theoretically informed arguments. It offers a closer look at both texts accessible via YouTube and policies and norms governing how they are accessed and used. Among the contributors are Thomas Elsaesser, Richard Grusin, Bernard Stiegler, Toby Miller, William Uricchio and Janet Wasko.

Computer architecture. Operating systems --- Mass communications --- Information society. --- Internet videos --- Internet --- Online social networks --- Social aspects. --- 369.11 --- 528.59 --- Web 2.0 --- social media --- youtube --- marketing - internet --- internet - overige ontwerpen

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Buzz marketing (Internet) --- Cyber-marketing --- Cybermarketing --- E-marketing --- Internet [Marketing sur ] --- Internet marketing --- Marketing en ligne --- Marketing sur Internet --- Marketing électronique --- Webmarketing --- Electronic commerce --- Web sites --- Web site development --- Web services --- Design --- Registration with search engines --- Web sites - Design

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Interactieve markting beschrijft hoe de inzet van nieuwe media kan bijdragen aan het behalen van marketing(communicatie)doelstellingen. Naast internet komen onder meer de toepassingsmogelijkheden van mobiele communicatie, games en digitale televisie aan bod. Aan de hand van de SOSTAC-methode leert de student stapsgewijs en op effectieve wijze een marketingcommunicatieplan te formuleren. Hierbij komen vragen aan bod zoals : Wat verandert er binnen een organisatie met de komst van nieuwe media ? Wat betekent een dialoog voor een organisatie ? Op welke manier past een organisaties marketing toe met behulp van social media ? Bron : http://www.pearsoneducation.nl

Marketing --- Marketingcommunicatieplan. --- Media. --- Social media. --- Applied marketing --- mediacultuur --- weblogs --- sociale netwerken --- webmarketing --- Community organization --- sociale marketing --- PXL-Business 2015 --- mediawijsheid --- Interactieve marketing --- Media --- Sociale communicatie --- Internet --- Marketingplanning --- Nieuwe media --- Marketingstrategieën --- marketing --- interactieve marketing --- multimedia --- 369.11 --- communicatie --- marketing - internet --- Marketingstrategie --- Financiewezen

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658.8 --- Internet marketing --- Internet. --- 658.88 --- Internet en mobile marketing --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- internetmarketing --- 004738.5:658.8 --- Internetmarketing --- Internetmarketing. --- 659.3 --- 681.35 --- 369.11 --- internet --- management --- marketing --- Toegepaste marketing --- Massacommunicatie --- Computerarchitectuur. Operating systems --- marketing - internet --- Internet marketing. --- marketingcommunicatie --- marketingstrategie --- mediaplanning --- Internet