Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

BEA – a Belgian company – is a worldwide reference for detection solutions for automatic doors. The company designs, develops and markets its sensors. 
Today, the company is still growing through its presence on new key markets. This master thesis analyses the market potential of loading docks security. BEA wishes to use its experience to consider the use of detectors in the loading dock environment.

The market study was carried out using a qualitative approach:
After the global diagnosis of the environment and trends on the loading dock market, this thesis describes the sector and the different types of market players. Thanks to an introspective view of the company, it was also possible to highlight BEA's strengths and weaknesses in relation to the market. In addition, a description of the loading docks and their use was made to highlight the risks and needs of the market.
Consequently, the value propositions for the main types of actors in the sector are discussed. The master thesis then describes the targeting and positioning proposed for this specific market.
The last point focuses on the results in relation to the market potential analysed and the author's recommendations for BEA.

Market study --- loading dock --- security --- sensor --- wallonia --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Ce travail retrace les différentes étapes, depuis la naissance de l’idée jusqu’à l’élaboration du projet, de la création d’une société de commande et de livraison alimentaire depuis les commerces de proximité dans les circuits courts. Il consiste à faire valider le projet par des études scientifiques d’une part et par les consommateurs via une enquête sur le terrain d’autre part. Ce travail a pour but d’analyser la faisabilité de la création de l’entreprise projetée et de définir les fondements nécessaires pour réaliser ultérieurement un business plan. 
Cette étude a été construite pour amener le lecteur à comprendre les différentes étapes du murissement de l’idée, au moyen de divers outils. L’état de l’art vient valider le projet d’un point de vue théorique tandis que l’analyse de marché va vérifier l’idée sur le terrain. Dans ce contexte, une enquête a été diffusée auprès des consommateurs et des interviews d’acteurs locaux ont été effectuées. L’étude du marché est complétée par une analyse PESTEL afin d’appréhender les opportunités et les menaces de l’entreprise au niveau global. Enfin, une étude de la concurrence selon les cinq forces de PORTER est réalisée pour aborder le marché local.
Les résultats obtenus dans les articles scientifiques et dans l’étude du marché sont ensuite retranscrits dans un Business Model Canvas (BMC) afin d’obtenir un modèle d’entreprise de façon imagée. Enfin, une feuille de route est rédigée pour lister les tâches qu’il convient d’effectuer et de déléguer en vue d’établir un business plan, lequel permettra de concrétiser l’idée et de lancer l’entreprise sur le marché. This document goes through the different steps of the project from the birth of its idea until its development, that aims at the elaboration of a food order and delivery company from local businesses from short supply chains. It consists in validating the project by scientific studies on the one hand, and by consumers via a field survey on the other hand. The goal of this work is to explore the feasibility of the creation of the company in order to define the necessary foundations for a future business plan.
This study aims at walking the reader through the different stages of the development of the idea by means of various tools. The literature review confirms the project from a theorical point of view while the market analysis verifies the idea in the field. A consumer survey has been distributed in this context and interviews with local actors have been conducted. Moreover, the market study is completed by a PESTEL analysis in order to understand the opportunities and threats the company is exposed to a global level. Finally, in order to approach the local market, a competition analysis according to the Five Forces model of PORTER is carried out.
The results obtained from the scientific articles and from the market study are then transcribed in the Business Model Canvas (BMC) in order to get a business model in a pictorial way. Finally, a roadmap is carried out to list tasks that need to be realized and to be delegated. Those make it possible to draw up a business plan which will enable to make the project concrete and to launch the business on the market.

Circuits courts --- Commerces de proximité --- Analyse de marché --- PESTEL --- PORTER --- Business Model Canvas (BMC) --- Short Supply Chains --- local business --- market study --- PESTEL --- PORTER --- Business Model Canvas (BMC) --- Sciences économiques & de gestion > Multidisciplinaire, généralités & autres --- Sciences économiques & de gestion > Economie sociale