Listing 1 - 10 of 166 << page
of 17
>>
Sort by

Book
Lombard street, ou, Le marché financier en Angleterre
Author:
ISBN: 1412357748 Year: 2007 Publisher: Chicoutimi : J.-M. Tremblay,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Market segmentation : using niche marketing to exploit new markets.
Author:
ISBN: 1557380481 Year: 1987 Publisher: Chicago (Ill.) : Probus,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Segmentation marketing : new methods for capturing business markets
Authors: --- ---
ISBN: 088730558X Year: 1992 Publisher: New York : HarperBusiness,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Case Studies on Energy Subsidy Reform-Lessons and Implications : Supplement
Author:
Year: 2013 Publisher: Washington, D.C. : International Monetary Fund,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This supplement presents country case studies reviewing energy subsidy reform experiences, which are the basis for the reform lessons identified in the main paper. The selection of countries for the case studies reflects the availability of data and of previously documented evidence on country-specific reforms. The 22 country case studies were also chosen to provide cases from all regions and a mix of outcomes from reform. The studies cover 19 countries, including seven from sub-Saharan Africa, two in developing Asia, three in the Middle East and North Africa, four in Latin America and the Caribbean, and three in Central and Eastern Europe and the CIS. The case studies are organized by energy product, with 14 studies of the reform of petroleum product subsidies, seven studies of the reform of electricity subsidies, and a case study of subsidy reform for coal. The larger number of studies on fuel subsidies reflects the wider availability of data and past studies for these reforms. The structure of each case study is similar, with each one providing the context of the reform and a description of the reforms; discussion of the impact of the reform on energy prices or subsidies and its success or failure; mitigating measures that were implemented in an attempt to generate public support for the reform and offset adverse effects on the poor; and, finally, identification of lessons for designing reforms.


Book
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Authors: --- ---
Year: 2018 Publisher: Singapore : Springer,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.


Book
Case Studies on Energy Subsidy Reform-Lessons and Implications : Supplement
Author:
ISBN: 1498382991 Year: 2013 Publisher: Washington, D.C. : International Monetary Fund,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This supplement presents country case studies reviewing energy subsidy reform experiences, which are the basis for the reform lessons identified in the main paper. The selection of countries for the case studies reflects the availability of data and of previously documented evidence on country-specific reforms. The 22 country case studies were also chosen to provide cases from all regions and a mix of outcomes from reform. The studies cover 19 countries, including seven from sub-Saharan Africa, two in developing Asia, three in the Middle East and North Africa, four in Latin America and the Caribbean, and three in Central and Eastern Europe and the CIS. The case studies are organized by energy product, with 14 studies of the reform of petroleum product subsidies, seven studies of the reform of electricity subsidies, and a case study of subsidy reform for coal. The larger number of studies on fuel subsidies reflects the wider availability of data and past studies for these reforms. The structure of each case study is similar, with each one providing the context of the reform and a description of the reforms; discussion of the impact of the reform on energy prices or subsidies and its success or failure; mitigating measures that were implemented in an attempt to generate public support for the reform and offset adverse effects on the poor; and, finally, identification of lessons for designing reforms.


Book
Blue Ocean Strategy : How to Create Uncontested Market Space
Authors: --- ---
ISBN: 1351352008 1351350218 1912281015 Year: 2017 Publisher: : Macat Library,

Loading...
Export citation

Choose an application

Bookmark

Abstract

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.


Book
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Authors: --- ---
Year: 2018 Publisher: Singapore : Springer,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.


Book
Market segmentation : how to do it and how to profit from it
Authors: ---
ISBN: 111920786X 1283665107 1118432746 Year: 2012 Publisher: Chichester : John Wiley & Sons, Ltd.,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six


Film
Market segmentation : a vital component of hotel marketing
Author:
Year: 2009 Publisher: London : Henry Stewart Talks Ltd,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Listing 1 - 10 of 166 << page
of 17
>>
Sort by