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La publicité n’a jamais été considérée comme une activité moralement neutre, comme le commerce par exemple, dont elle est pourtant une simple facette. Il n’est peut-être pas si simple de comprendre pourquoi ni de rendre compte objectivement de la place et du fonctionnement de la publicité en tant que secteur d’activité. En adoptant le «point de vue du publicitaire», Luc Chomarat rappelle que la pub n’est qu’un élément du marketing mix et que son but n’est pas directement de faire vendre mais de construire des marques. Du brief client à la diffusion de la campagne, il nous donne surtout à comprendre le fonctionnement concret d’une agence publicitaire : comment les publicitaires répondent aujourd’hui aux besoins de communication des annonceurs. Non sans humour, il interroge aussi, de l’usage d’Internet aux développements des «ghosts», les mutations actuelles du métier et nous invite, grâce à de nombreux exemples, à décortiquer les logiques de création en matière de publicité. Car enfin, c’est quoi une bonne pub ?
Advertising --- Publicité --- BPB1304 --- Reclame --- Publicité --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace
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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit dossier.Auteur Johan Vandendriessche staat niet alleen stil bij de technische en de juridische defnitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.
Advertising. Public relations --- Computer architecture. Operating systems --- massacommunicatie --- recht --- Law --- ICT (informatie- en communicatietechnieken) --- Mass communications --- BPB1504 --- 347.77 --- Internet --- Publicité --- 659.1 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht. --- Reclame --- Publicity. Advertising --- reclame online --- reclame --- 659.1 Publicity. Advertising --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reclame online. --- reclame. --- Idirlíon --- Belgique --- Publicité
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In dit handboek wordt nagegaan welke de BTW-gevolgen zijn voor een onderneming bij de keuze voor de ene of andere manier van reclamevoering. Dit boek geeft een overzicht van de meest uiteenlopende vormen van reclame en promotie, en de fiscale technieken en gevolgen.
reclame --- btw --- publicité --- tva --- taxxa fuq il-valur miżjud --- ДДВ --- MwSt. --- PVM --- ALV --- DPH --- moms --- ДДС --- PDV --- hozzáadottérték-adó --- käibemaks --- VAT --- Cáin Bhreisluacha --- daň z přidané hodnoty --- TVSH --- TVA --- DDV --- ПДВ --- IVA --- ΦΠΑ --- PVN --- Umsatzsteuer --- impuesto sobre el volumen de negocios --- daň z pridanej hodnoty --- pievienotās vērtības nodoklis --- belasting op de toegevoegde waarde --- alv. --- tatim mbi vlerën e shtuar --- omsætningsafgift --- omzetbelasting --- imposto sobre o valor acrescentado --- apyvartos mokestis --- taxă pe valoarea adăugată --- данък върху добавената стойност --- turnover tax --- héa --- taxe sur le chiffre d'affaires --- apgrozījuma nodoklis --- obratová daň --- Φόρος Κύκλου Εργασιών --- tatim mbi xhiron --- kumuleeruv käibemaks --- Mehrwertsteuer --- lisandväärtusmaks --- liikevaihtovero --- данок на додадена вредност --- davek na dodano vrednost --- daň z obratu --- porez na dodanu vrijednost --- mervärdesskatt --- merværdiafgift --- taxe sur la valeur ajoutée --- pridėtinės vertės mokestis --- порез на додату вредност --- imposta sulla cifra d'affari --- arvonlisävero --- value added tax --- áfa --- általános forgalmi adó --- impuesto sobre el valor añadido --- impuesto sobre el tráfico de empresas --- CBL --- φόρος προστιθέμενης αξίας --- imposta sul valore aggiunto --- omsättningsskatt --- podatek od wartości dodanej --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace
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marketing
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public relations
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marktonderzoek
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direct marketing
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commercials [oral or performed works]
---
Marketing
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PR (public relations)
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reclame
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verkoop
---
Closed periodicals
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Annuaire
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Mercatique
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Communication de masse
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Publicité
---
658.8
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058 <493>
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#ECO:03.14:industrie en onderneming marketing
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369.1
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Marketing zakboekje 2004
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abonnementen
---
adresboeken
---
jaarboeken
---
658.8 Marketing. Sales. Selling. Distribution
---
Marketing. Sales. Selling. Distribution
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058 <493> Jaarboeken. Adresboeken--
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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit handboekje. De auteur staat niet alleen stil bij de technische en de juridische definitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.
Computer. Automation --- Commercial law. Economic law (general) --- Belgium --- SEPA --- BPB1311 --- Commerce électronique --- Publicité --- Internet --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- Informaticarecht --- Recht (wetten) --- Reclame --- Reclamereglementering --- Elektronische handel --- Rechtswetenschappen. --- Publicity. Advertising --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Chapters --- internet --- recht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- 34 Rechtswetenschappen. --- 34:681.3 Informaticarecht --- internet. --- recht. --- Internet. --- Recht. --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité
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Internetreclame heeft de voorbije jaren een spectaculaire groei gekend. Adverteerders hebben het nut van het internet als reclamemedium ontdekt. Het internet heeft zich ontpopt tot het instrument bij uitstek voor direct marketing. De ontwikkeling van de elektronische handel en het internet als reclamemedium hebben op hun beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument.
Reclamereglementering --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- 693 Handelsreclame --- 691 Internet --- Informaticarecht --- Recht (wetten) --- Reclame --- e-commerce --- Internet --- Publicité --- Commerce électronique --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 34 Rechtswetenschappen. --- Rechtswetenschappen. --- 34:681.3 Informaticarecht --- Elektronische handel --- Chapters --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité
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TRANSACTIES IN FINANCIËLE INSTRUMENTEN - Prospectusverplichting - prospectus prospectusplicht harmonisatie prospectusvrijstelling (vrijstelling) prospectusrichtlijn 2003 71 EG omzettingswetten in Belgie - Nederland - Frankrijk - UK - Duitsland & Beknopt lexicon & DEEL 1 Kritische analyse van de doelstelling van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de doelstellingen van de prospectusplicht - de doelstellingen van de harmonisatie & DEEL 2 Kritische analyse van de methode van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de harmonisatie van de prospectusrichtlijn - de geharmoniseerde prospectusplicht - de geharmoniseerde prospectusvrijstellingen & Conclusies van het onderzoek & Beknopte bibliografie & Trefwoordenregister
Comparative law --- Financial law --- rechtsvergelijking --- geldhandel --- beleggen --- financieel recht --- Europe --- PROSPECTUSPLICHT -- 351.82 --- EG-RICHTLIJNEN -- 351.82 --- OMZETTINGSWETTEN -- 351.82 --- BELGIE -- 351.82 --- NEDERLAND -- 351.82 --- FRANKRIJK -- 351.82 --- VERENIGD KONINKRIJK -- 351.82 --- DUITSLAND -- 351.82 --- ONDERNEMINGEN -- 347.72 --- EG-RICHTLIJNEN -- 347.72 --- OMZETTINGSWETTEN -- 347.72 --- BELGIE -- 347.72 --- NEDERLAND -- 347.72 --- FRANKRIJK -- 347.72 --- VERENIGD KONINKRIJK -- 347.72 --- DUITSLAND -- 347.72 --- ONDERNEMINGEN -- 351.82 --- PROSPECTUSPLICHT -- 347.72 --- Stocks --- Law and legislation --- Belgium --- Netherlands --- France --- United States --- Great Britain --- Germany --- Prospectus writing --- Ebooks --- Entreprise --- Publicité --- Concurrence --- BPB1010 --- 347.731 --- Academic collection --- information --- investissements --- crise financiere --- europees gemeenschapsrecht --- 347.731 Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- concurență --- ανταγωνισμός --- konkurencja --- Wettbewerb --- soutěž --- konkurencia --- конкуренция --- concurrentie --- tržišno natjecanje --- concorrência --- kilpailu --- kompetizzjoni --- iomaíocht --- competencia --- konkurrencë --- konkurenca --- konkurrence --- konkurents --- конкуренција --- konkurencija --- competition --- concorrenza --- konkurrens --- konkurence --- verseny --- principio della concorrenza --- condição de concorrência --- mededinging --- konkurrencevilkår --- concorrenza praticabile --- concorrenza effettiva --- posizione concorrenziale --- ефективна конкуренција --- condizioni di concorrenza --- начела на конкуренција --- услови на конкуренција --- конкурентска позиција --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- druh podniku --- virksomhed --- vrsta podjetja --- impresa --- företag --- врста предузећа --- вид на претпријатие --- vrsta poduzeća --- tip ta’ impriża --- ettevõtte tüüp --- επιχείρηση --- uzņēmējdarbības veids --- przedsiębiorstwo --- yritys --- type of business --- tip de afacere --- empresa --- предприятие --- Unternehmen --- onderneming --- typ podniku --- vállalkozás --- lloj i biznesit --- įmonės rūšis --- impresa collettiva --- φίρμα --- maatschappij --- impresa societaria --- Firma --- вид на фирма --- firme --- foretagende --- azienda --- дејност на претпријатие --- firm --- регистрирана дејност на трговско друштво --- ditta --- cég --- Unternehmung --- firmë --- firma --- kompanija --- äriühing --- tvrtka --- poduzeće --- informatie --- investeringen --- financiele crisis --- droit communautaire europeen --- E-books --- cineál gnó --- tipo di azienda --- Publicité
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1. Terminologie en methode : De zorgconsument en commerciële communicatie - 2. Factoren die een invloed hebben op de communicatie : Product, prijs en plaats - 3. Het regelgevingskader van commerciële communicatie - 4. Evaluatie en beantwoording onderzoeksvragen - Lijst geraadpleegde en geciteerde literatuur
Medical law --- Pharmacology. Therapy --- Advertising. Public relations --- Belgium --- Public health laws --- European law --- Handbooks, manuals, etc. --- Medical instruments and apparatus industry --- BPB1712 --- Médicament --- Publicité --- Droit médical --- Geneesmiddel --- Reclame --- Medisch recht --- Médicaments --- Médecine --- Matériel médical --- Appareil et matériel --- Droit --- Appareil et matériel. --- E-books --- diritto sanitario --- право в областта на здравеопазването --- medicinsko pravo --- medisch recht --- medicinos teisė --- Derecho médico --- orvosi jog --- ιατρικό δίκαιο --- drept medical --- Medizinrecht --- lékařské právo --- medical law --- prawo ochrony zdrowia --- liġi medika --- medicīniskās tiesības --- medicinsk rätt --- medicinsk jura --- meditsiiniõigus --- lääketieteellinen lainsäädäntö --- direito médico --- e drejtë mjekësore --- медицинско право --- lekárske právo --- législation médicale --- lékařské zákony --- законодавство од областа на медицината --- Arztrecht --- Derecho sanitario --- lékařská legislativa --- Ärzterecht --- lékařskoprávní legislativa --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- ravim --- lék --- lääke --- lijek --- mediċinament --- φάρμακα --- medicamento --- läkemedel --- лек --- medicament --- лекарство --- lek --- liek --- medicinale --- geneesmiddel --- medicamente --- Medikament --- gyógyszer --- medikament --- zdravilo --- vaistinis preparatas --- medikaments --- kapky --- orvosság --- medicamento per la medicina animale --- medicamento per la medicina umana --- zásyp --- medication --- mast --- tabletka --- vaistas --- Arznei --- tinktura --- mjekim --- lääkintä --- léčivý přípravek --- медикамент --- prášky --- prášek --- liečivý prípravok --- lääkitys --- îngrijire medicală --- dražé --- Arzneispezialität --- tableta --- čípek --- Arzneimittel --- лекарствен продукт --- medicin --- medikamentas --- zāles --- prodotti mediċinali --- produkt leczniczy --- lægemiddel --- remédio --- médicament --- lääkevalmiste --- prodotto medicinale --- medicijn --- Geneeskundige verstrekkingen (in de enge zin) : Farmaceutische producten --- Prestations de santé (au sens strict) : Produits pharmaceutiques --- prodott mediċinali --- φάρμακο --- medicinski proizvod --- medicinal product --- gyógyászati készítmény --- Advertising --- Consumer protection --- Comparative law --- Consommateurs --- Droit comparé --- Drugs --- Law and legislation --- Medical instruments and apparatus --- Appareils et instruments --- Protection --- dlí leighis --- íoc leighis --- Belgique --- Médicaments --- Médicament --- Médecine --- Matériel médical --- Publicité --- Appareil et matériel. --- Droit médical --- Läkemedelsprodukter
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L’ouvrage se veut un guide pratique destiné à guider les professionnels du secteur dans les méandres de cette réglementation particulièrement complexe.
Tort and negligence --- Economic law --- European Union --- Belgium --- E-books --- BPB1612 --- Publicité --- Consommateur --- Produit alimentaire --- Étiquetage --- STRADALEX --- rotulagem --- ženklinimas --- označevanje --- etichetare --- etiquetado --- címkézés --- etichettatura --- marķēšana --- označivanje naljepnicom --- etykietowanie --- označovanie etiketami --- Etikettierung --- етикетиране --- etiketteren --- обележување со етикета --- означавање производа --- sildistamine --- tikkettar --- etikettering --- επισήμανση --- merkinnät --- značení zboží nálepkami --- labelling --- lipéadú --- etiketim --- ženklinimas etiketėmis --- označení zboží etiketou --- etikečių tvirtinimas --- etikettimine --- stavljanje etikete --- mærkning --- етикетирање --- маркирање --- etiketování --- prodott alimentari --- produto alimentar --- прехрамбени производ --- levnedsmiddel --- foodstuff --- livsmedel --- prehrambeni proizvod --- alimente --- Nahrungsmittel --- táirge bia --- potraviny --- pārtikas produkts --- хранителен продукт --- toiduained --- élelmiszer --- voedingsproduct --- προϊόν διατροφής --- prodotto alimentare --- прехранбен производ --- maisto produktai --- artykuły spożywcze --- živilo --- elintarvike --- producto alimenticio --- artikull ushqimor --- alapvető élelmiszer --- produit agroalimentaire --- produkt från livmedelsindustrin --- producto agroalimenticio --- produto agroalimentar --- namirnice --- Nahrungsprodukt --- alimento --- τρόφιμα --- cibo --- denrée alimentaire --- toiduainetööstuse toode --- εδώδιμα προϊόντα --- žemės ūkio maisto produktas --- födoämne --- prodotto agroalimentare --- matvara --- agri-foodstuffs product --- voedingsmiddel --- produkt agroushqimor --- agrárélelmiszer --- храна од растително потекло --- derrata alimentare --- aliment --- Lebensmittel --- γεωργικά προϊόντα διατροφής --- agrarisch voedingsproduct --- voedingsprodukt --- prodott tal-ikel --- produkt poľnohospodárskej výroby --- levensmiddel --- næringsmiddel --- fødemiddel --- Grundnahrungsmittel --- maataloudessa tuotettu elintarvike --- produs alimentar --- consumatori --- consument --- потребител --- Verbraucher --- consumatore --- потрошач --- kuluttaja --- tarbija --- καταναλωτής --- fogyasztó --- forbruger --- spotrebiteľ --- konsument --- tomhaltóir --- потрошувач --- potrošnik --- konsumator --- spotřebitel --- consumidor --- potrošač --- consumer --- konsumatur --- vartotojas --- patērētājs --- консумент --- Konsument --- verbruiker --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Aliments --- Commerce --- Consommateurs --- Publicité (droit) --- Droit européen. --- Droit --- Réglementation --- Protection --- earra bia --- Advertising laws --- Food --- Publicité --- Labeling --- Law and legislation --- Etiquetage --- EPUB-ALPHA-P EPUB-LIV-FT LIVDROIT STRADA-B --- European Union countries --- Étiquetage --- Belgique
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1. L'oeuvre publicitaire; 2. Le droit d'auteur; 3. Le droit des marques; 4. La loi sur les pratiques du commerce; 5. Les règles particulières à certains secteurs, produits ou services; 6. Publicité et moralité; 7. Publicité et voies d'avenir.
Industrial and intellectual property --- Economic law --- Belgium --- Advertising laws --- Copyright --- Trademarks --- Industrial property --- Publicité --- Droit d'auteur --- Marques de commerce --- Propriété industrielle --- Advertisements --- Law and legislation --- Droit --- BPB1002 --- Droit commercial --- Législation --- Belgique --- 351.82*7 <493> --- 347.78 <493> --- 347.7 <493> --- 347.77 <493> --- 659 <493> --- Reclame --- Handelsrecht --- Wetgeving --- België --- Consumentenrecht--België --- Auteursrecht--België --- Handelsrecht--België --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- Publicity. Information work. Public relations--België --- 659 <493> Publicity. Information work. Public relations--België --- 347.77 <493> Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- 347.7 <493> Handelsrecht--België --- 347.78 <493> Auteursrecht--België --- 351.82*7 <493> Consumentenrecht--België --- Publicité --- Propriété industrielle --- legislação --- Gesetzgebung --- achtú --- legislation --- legislación --- legjislacion --- seadusandlus --- teisėkūra --- legislazione --- νομοθεσία --- законодавство --- lainsäädäntö --- lovgivning --- leġiżlazzjoni --- законодателство --- törvényalkotás --- ustawodawstwo --- lagstiftning --- zakonodavstvo --- legislație --- legislativa --- legislatíva --- wetgeving --- zakonodaja --- likumdošana --- koncepcija --- právní normy --- aspetto giuridico --- законска одредба --- rättslig aspekt --- disposição legislativa --- zakonodavni akt --- dimensión jurídica --- legislative provision --- правна норма --- νομοθετική πράξη --- právní předpisy --- juridische aspecten --- lovbestemmelse --- programa --- teisės nuostata --- disposition législative --- dispozitë legjislative --- juridisk aspekt --- õiguslik aspekt --- likumi --- disposizione legislativa --- disposizione di legge --- legislatívny akt --- õigustloov akt --- atto legislativo --- legislatívne ustanovenie --- õigusakt --- aspeto jurídico --- rättsregler --- tiesību normas --- zakonska odredba --- правни прашања --- disposición legislativa --- legislative act --- seadusandlik akt --- νομική πλευρά --- wetgevende handeling --- juridisk dimension --- Gesetzesbestimmung --- Gesetzesvorschrift --- vertiente jurídica --- törvény rendelkezése --- teisės aktų leidimas --- säädös --- punto de vista jurídico --- teisinis aspektas --- zákonodárství --- lagbestämmelse --- tiesību aspekts --- jogalkotási aktus --- νομοθετική διάταξη --- rechtlicher Aspekt --- Gesetzgebungsakt --- teisės aktas --- törvényi rendelkezés --- akt legjislativ --- jogszabály --- säännös --- легислатива --- act legislativ --- wettelijke bepaling --- oikeudellinen näkökohta --- likumdošanas akti --- gesetzliche Vorschrift --- prevederi legislative --- правен акт --- ato legislativo --- jogszabályi rendelkezés --- lagstiftningshandling --- törvényhozás --- acte législatif --- tiesību akti --- gesetzliche Bestimmung --- prawo handlowe --- kauppaoikeus --- commercial law --- drept comercial --- diritto commerciale --- obchodní právo --- kereskedelmi jog --- obchodné právo --- dritt kummerċjali --- трговско право --- handelsrecht --- direito comercial --- äriõigus --- komercinė teisė --- търговско право --- e drejta tregtare --- komerctiesības --- Derecho mercantil --- трговинско право --- trgovačko pravo --- handelsret --- handelsrätt --- εμπορικό δίκαιο --- trgovinsko pravo --- комерцијално право --- kauppalainsäädäntö --- legjislacion tregtar --- стопанско право --- kereskedelmi törvénykönyv --- Handelsgesetzgebung --- handelswetgeving --- Derecho comercial --- legislación comercial --- legislazione commerciale --- legislação comercial --- législation commerciale --- trgovinsko zakonodavstvo --- Handelsgesetzbuch --- affärsrätt --- prekybos teisė --- kaubandusõigus --- obchodná legislatíva --- legislație comercială --- äriseadusandlus --- komercdarbības likumdošana --- εμπορική νομοθεσία --- commercial legislation --- prekybos įstatymai --- obchodní legislativa --- handelslovgivning --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- reachtaíocht --- dlí tráchtála --- Législation --- Droit public économique --- Economie --- Commerce --- Propriété intellectuelle --- Dessins et modèles --- Brevets d'invention --- France --- Réglementation --- Pratiques
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