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Book
The internet trap : how the digital economy builds monopolies and undermines democracy
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ISBN: 9780691184070 0691184070 Year: 2018 Publisher: Princeton, New Jersey : Princeton University Press,

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A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.


Book
Channeling Violence : The Economic Market for Violent Television Programming
Author:
ISBN: 0691228310 Year: 2000 Publisher: Princeton : Princeton University Press,

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"If it bleeds, it leads." The phrase captures television news directors' famed preference for opening newscasts with the most violent stories they can find. And what is true for news is often true for entertainment programming, where violence is used as a product to attract both viewers and sponsors. In this book, James Hamilton presents the first major theoretical and empirical examination of the market for television violence. Hamilton approaches television violence in the same way that other economists approach the problem of pollution: that is, as an example of market failure. He argues that television violence, like pollution, generates negative externalities, defined as costs borne by others than those involved in the production activity. Broadcasters seeking to attract viewers may not fully bear the costs to society of their violent programming, if those costs include such factors as increased levels of aggression and crime in society. Hamilton goes on to say that the comparison to pollution remains relevant when considering how to deal with the problem. Approaches devised to control violent programming, such as restricting it to certain times and rating programs according to the violence they contain, have parallels in zoning and education policies designed to protect the environment. Hamilton examines in detail the microstructure of incentives that operate at every level of television broadcasting, from programming and advertising to viewer behavior, so that remedies can be devised to reduce violent programming without restricting broadcasters' right to compete.

Keywords

Nasilje. --- Televizija. --- Action film. --- Adult. --- Advertising. --- Aggression. --- American Family Association. --- Auction. --- Audience measurement. --- Beakman's World. --- Brand. --- Broadcast network. --- Broadcast programming. --- Broadcast syndication. --- Cable television. --- Calculation. --- Chairman. --- Chapter 2. --- Chapter 6. --- Children's Television Act. --- Cinemax. --- Competition. --- Consideration. --- Consumer. --- Content analysis. --- Cost–benefit analysis. --- Crime Story (TV series). --- Crime statistics. --- Criticism. --- Customer. --- Demography. --- Dummy variable (statistics). --- Economics. --- Episode. --- Estimation. --- Externality. --- Federal Communications Commission. --- Footage. --- Graphic violence. --- Household. --- Incentive. --- Income. --- Independent station (North America). --- Indication (medicine). --- Journalism. --- Legislation. --- Local news. --- Market failure. --- Market segmentation. --- Marketing. --- Motion Picture Association of America film rating system. --- Network affiliate. --- News program. --- News. --- Newspaper. --- Nielsen ratings. --- Nudity. --- Opportunity cost. --- Parent company. --- Parental Advisory. --- Parents Television Council. --- Pay television. --- Percentage. --- Politician. --- Politics. --- Pollution. --- Pornography. --- Prediction. --- Probability. --- Product differentiation. --- Public broadcasting. --- Public interest. --- Public policy. --- Requirement. --- Respondent. --- Schindler's List. --- Spitzer (bullet). --- Standard deviation. --- Standard error. --- Statistical significance. --- TV Guide. --- TV Parental Guidelines. --- Target audience. --- Tax. --- Ted Turner. --- Television channel. --- Television consumption. --- Television content rating systems. --- Television in the United States. --- Television network. --- Television program. --- Television. --- Terrestrial television. --- The Logic of Collective Action. --- This TV. --- Trade-off. --- V-chip. --- Viewing (funeral). --- Violent crime. --- Voting. --- WGN (AM). --- Warning label.

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