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Short food supply chains (SFSCs) seem to be growing fast, including in Wallonia. These local food systems bring social and environmental proximity back into fashion, while they had been heavily affected by intensive agriculture and the growth of mass retailing. However, most people are still using mass distribution. In this context, we might question what the future could bring for SFSCs and how they could attract more customers.
This report aims at answering these questions by studying a Namur-based food cooperative, Paysans-Artisans, which sells products from local farmers and artisans supporting sustainable agriculture. Throughout a complete business analysis based on its actual business model, its strengths, weaknesses and opportunities could be assessed. Amongst them we can highlight the global lack of SFSCs awareness, although it is a fast growing market. Paysans-Artisans’ distribution channels seem too restricted and prevent more customers from accessing it. Hence a unique and very limited customer segment is targeted. Two Business Model Canvas were then designed to answer these findings. The first one is focused on developing a B2B wholesaler service. The second one is aimed at building a “short food supply chains hub” in Namur, including a local grocery shop. These business models could help respond to customers’ needs while promoting SFSCs fundamental values and ideology.

circuit court --- stratégie --- Wallonie --- développement --- alimentaire --- modèle économique --- Short food supply chains --- SFSC --- Wallonia --- local food system --- business model --- business model canvas --- Sciences économiques & de gestion > Stratégie & innovation