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Les sciences de l'information et de la communication ont un objet de recherche : la communication. Elles remettent en cause des idées reçues comme la manipulation des médias ou la transformation de la société par Internet. Elles possèdent trois traits essentiels : elles pensent ensemble le couple information et communication, ce qui est une spécificité française ; elles s'inscrivent, grâce à cette singularité, dans une recherche mondialisée ; elles ne s'appuient pas sur une discipline ou une méthode unique, mais revendiquent l'utilisation de plusieurs approches. Ce livre, clair et concis, est indispensable pour qui veut comprendre cette discipline jeune, au coeur des mutations du monde.

Information science --- Communication --- Research --- Science de l'information --- Sciences de l'information --- Recherche --- BPB1002 --- Communication de masse --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- informační věda --- επιστήμη των πληροφοριών --- informacja naukowa --- xjenza tal-informazzjoni --- informātika --- informationsvetenskap --- information science --- информационна наука --- ciencia de la información --- информатика --- informatika --- ciência da informação --- informacijska znanost --- Informationswissenschaft --- informatiewetenschap --- informačná veda --- информациска наука --- știința informației --- scienze dell'informazione --- infoteadus --- információtudomány --- shkencë kompjuterike --- informationsvidenskab --- informatiikka --- documentalismo --- dokumentologji --- documentologie --- dokumentoloģija --- věda o informacích --- dokumentologija --- dokumentológia/náuka o informáciách --- teorie informace --- documentologia --- asiakirjojen hallinta --- documentology --- наука за информациите --- nauka o informacích --- ilchumarsáid --- eolaíocht na faisnéise --- Communication - Research --- médias --- mondialisation --- internet --- communication --- SIC

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Cultural psychiatry --- Information society --- Placebos (Medicine) --- Mass media --- Ethnopsychiatrie --- Société informatisée --- Effet placebo --- Médias --- Psychological aspects --- Aspect psychologique --- BPB1106 --- Communication --- Communication de masse --- Communicatie --- Massacommunicatie --- Société informatisée --- Médias --- Nocebos (Medicine) --- Therapeutics --- Medicine and psychology --- Sociology --- Information superhighway --- Culture and psychiatry --- Ethnopsychiatry --- Psychiatry, Cultural --- Psychiatry and culture --- Ethnopsychology --- Social psychiatry --- política da comunicação --- Kommunikationspolitik --- ryšių politika --- kommunikációs politika --- viestintäpolitiikka --- komunikācijas politika --- politika tal-komunikazzjoni --- πολιτική της επικοινωνίας --- komunikační politika --- política de comunicación --- communications policy --- komunikačná politika --- politica della comunicazione --- komunikacijska politika --- politika e komunikacionit --- комуникациска политика --- communicatiebeleid --- kommunikationspolitik --- politica comunicațiilor --- kommunikatsioonipoliitika --- комуникационна политика --- политика комуникација --- polityka w zakresie komunikowania --- rozvoj komunikace --- kommunikációs rendszerek fejlesztése --- ανάπτυξη των επικοινωνιών --- communications --- dezvoltarea comunicațiilor --- communicatie --- comunicação --- meediapoliitika --- komunikāciju attīstība --- viestiliikenteen kehittäminen --- komunikácie --- desenvolvimento das comunicações --- Entwicklung der Kommunikationssysteme --- Medienpolitik --- desarrollo de las comunicaciones --- komunikācijas --- komunikacion --- rozvoj komunikácií --- comunicazione --- comunicación --- komunikacije --- viestintä --- médiapolitika --- kommunikation --- sviluppo delle comunicazioni --- kommunikationsudvikling --- zhvillim i komunikacionit --- développement des communications --- development of communications --- kommunikationsutveckling --- ryšio priemonės --- ontwikkeling van de communicaties --- ryšio priemonių tobulinimas --- kommunikatsioonisüsteemi arendamine --- επικοινωνία --- sakari --- razvoj komunikacija --- комуникациска стратегија --- communication --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- beartas cumarsáide --- ilchumarsáid

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Diversiteit stond centraal in het onderzoek en onderwijs van wijlen Prof. dr. Frieda Saeys (hoogleraar Communicatiewetenschappen Universiteit Gent 1948-2007) en is het kernconcept waarrond het boek is opgebouwd. Het boek neemt je mee langs de 4 thema's in het onderzoeksdomein van Prof. Saeys, behandelt de wereld van media vanuit diverse invalshoeken en methoden, zowel op macro- als microniveau, en biedt bovendien een overzicht van hedendaags onderzoek rond deze thematiek. De eerste 2 delen spitsen zich toe op de studie van de audiovisuele mediastructuren en de mediabeleidsproblemen die daaraan verbonden zijn, zowel in nationaal als internationaal opzicht. In 'Diversiteit en minderheden', het derde deel van het boek, worden een aantal bijdragen gebundeld die zich focussen op de problematiek rond media en etnische minderheden, een onderzoekstraditie die door Frieda als één van de eersten in Vlaanderen op de onderzoeksagenda werd geplaatst. Zij betrad ook als eerste het onderzoeksdomein dat zich toespitst op gender en media, en de laatste 3 bijdragen focussen dan ook, aan de hand van verschillende onderzoeksmethoden, op de relatie tussen gender en media

Media. --- Mediabeleid. --- Migranten en media. --- gender --- media-analyse --- openbare omroep --- mediabeleid --- mediaonderzoek --- minderheden --- diversiteit --- Mass communications --- audiovisuele communicatie --- Saeys, Frieda --- UNESCO --- anno 2000-2099 --- Flanders --- Germany --- Belgium --- Media --- Diversiteitsbeleid --- Audiovisuele media --- Gender --- Media-onderzoek --- Communicatie --- Beleid --- Etniciteit --- Diversiteit --- BPB1008 --- Moyen de communication --- Communication de masse --- 692 Omroep --- #SBIB:309H1012 --- #SBIB:309H1016 --- #SBIB:309H1020 --- 316.774 --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- communicatiemiddel --- Kommunikationsmittel --- komunikacijska sredstva --- mezzo di comunicazione --- kommunikationsmiddel --- μέσο επικοινωνίας --- kommunikationsmedel --- komunikacijsko sredstvo --- средства комуникација --- средство за комуникација --- sdělovací prostředky --- комуникационно средство --- sidevahend --- ryšių priemonės --- medio de comunicación --- means of communication --- mjete komunikimi --- viestintävälineet --- mezzi ta’ komunikazzjoni --- środki komunikowania --- mijloc de comunicare --- meios de comunicação --- komunikačné prostriedky --- sakaru līdzekļi --- kommunikációs eszköz --- Medium --- médium --- медиум --- 316.774 Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- Media: communicatiepolitieke aspecten / mediabeleid (nationaal en internationaal) --- Media: socio-culturele aspecten (massamedia en maatschappij, met inbegrip van cultuurhistorische werken en werken over de maatschappelijke en politieke effecten van de (diverse) media) --- Mediaboodschappen: algemene werken (met inbegrip van genres, taalgebruik en historiek) --- Mediaonderzoek --- Analyse --- Evaluatie --- Identiteit --- Inclusie --- Maatwerk --- ilchumarsáid --- modhanna cumarsáide --- Race --- Feminism --- Children --- Labour --- Working-class women --- Government policy --- Publicity --- Television --- Companies --- Legislation --- Policy --- Book --- Chiffres

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Établie dans ses grandes règles il y a plus d'un demi-siècle aux États-Unis, la communication politique ne concerne pas seulement les candidats à une élection ou leurs conseillers : il s'agit en réalité d'un jeu à trois parfaitement consenti entre les hommes politiques, les médias et l'opinion publique. Car au fond, la communication politique est avant tout un espace d'échanges.

Communicatie [Politieke ] --- Communicatie in de politiek --- Communication en politique --- Communication in politics --- Political communication --- Politieke communicatie --- Communication politique --- Regression (Civilization) --- 21st century --- Communication politique - Bandes dessinées --- communication politique --- campagne électorale --- propagande politique --- communication de masse --- ilchumarsáid --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- πολιτική προπαγάνδα --- poliitiline propaganda --- politische Propaganda --- political propaganda --- propagandë politike --- propagandă politică --- politinė propaganda --- politička propaganda --- poliittinen propaganda --- propaganda polityczna --- propaganda politica --- propaganda politika --- politiskā propaganda --- bolscaireacht pholaitíochta --- политическа пропаганда --- propaganda política --- politická propaganda --- politična propaganda --- политичка пропаганда --- politisk propaganda --- politieke propaganda --- politikai propaganda --- пропаганда --- propaganda --- választási kampány --- προεκλογική εκστρατεία --- vēlēšanu kampaņa --- vaalikampanja --- predizborna kampanja --- изборна кампања --- kampanja elettorali --- valkampanj --- valimiskampaania --- campagna elettorale --- избирателна кампания --- valgkampagne --- rinkimų kampanija --- Wahlkampf --- election campaign --- предизборна кампања --- fushatë zgjedhore --- campanie electorală --- volebná kampaň --- feachtas toghchánaíochta --- campaña electoral --- kampania wyborcza --- verkiezingscampagne --- campanha eleitoral --- volební kampaň --- volilna kampanja --- předvolební klání --- Wahlkampagne --- financování předvolební kampaně --- předvolební kampaň --- campagna pre-elettorale --- izborna kampanja --- политически съобщения --- comunicação política --- poliitiline suhtlus --- komunikacja polityczna --- politická komunikace --- comunicazione politica --- politično komuniciranje --- politiskā saziņa --- comunicare politică --- political communication --- politisk kommunikation --- πολιτική επικοινωνία --- politička komunikacija --- cumarsáid pholaitiúil --- politieke communicatie --- poliittinen viestintä --- politická komunikácia --- comunicación política --- politische Kommunikation --- komunikazzjoni politika --- politinė komunikacija --- politikai kommunikáció --- campagne électorale

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Om te scoren op sociale media maak je originele content die je volgers verleidt om een actie te ondernemen. Dat klinkt eenvoudig, maar wie al even op sociale media actief is met zijn organisatie, weet dat goede posts creëren meer is dan weten waar de knopjes staan. In dit handige boek leer je snel en concreet hoe je scoort op je sociale media. Ook zonder veel geld en personeel. Kristof D'hanens en Brecht Vanderstraeten laten je nadenken over je contentstrategie aan de hand van 10 veelgestelde vragen. Daarna zetten ze je op weg met meer dan 30 concrete formats die je meteen zelf kunt toepassen voor jouw organisatie. En alsof dat nog niet genoeg is, krijg je ook meer dan 100 inspirerende voorbeelden, handige formats en interviews met social media managers van grote en kleine Vlaamse communities. Dankzij een heldere uitleg, tips en good practices tover jij straks alle inspiratie om tot bruikbaar materiaal. Stapsgewijs werk je aan je eigen strategie. Van idee tot uitgewerkte post mét resultaat.

Marketing --- Mass communications --- creativity --- social media --- Sociale media --- Onlinemarketing --- Creativiteit --- Storytelling --- Contentmarketing --- Contentstrategie. --- Creativiteit. --- Digitale communicatie ; Internet. --- Marketing ; Content marketing. --- Marketing ; Cybermarketing. --- Sociale media. --- Storytelling. --- sociale media --- communicatiebeleid --- massacommunicatie --- uitwerking van reclame --- marketing --- tömegtájékoztatás --- hromadná komunikace --- ilchumarsáid --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- communication de masse --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- masskommunikation --- masovne komunikacije --- рекламно влијание --- utjecaj reklame --- virkning af reklamer --- effetto pubblicitario --- účinek reklamy --- reklamers gennemslagskraft --- dosah reklamy --- reklamemæssig virkning --- impact publicitaire --- reklámhatás --- učinek oglaševanja --- impatt tar-riklamar --- διαφημιστική απήχηση --- impact of advertising --- propagační účinek --- impacto publicitário --- impatto pubblicitario --- ndikim i publicitetit --- reklamos poveikis --- утицај рекламирања --- impacto publicitario --- въздействие на реклама --- reklāmas ietekme --- utjecaj oglašavanja --- reklaami mõju --- Werbewirksamkeit --- reklameffekt --- mainonnan vaikutus --- tionchar na fógraíochta --- wpływ reklamy --- влијание од огласување --- impact publicitar --- rozvoj komunikace --- kommunikációs rendszerek fejlesztése --- ανάπτυξη των επικοινωνιών --- communications --- dezvoltarea comunicațiilor --- communicatie --- comunicação --- meediapoliitika --- komunikāciju attīstība --- viestiliikenteen kehittäminen --- komunikácie --- desenvolvimento das comunicações --- Entwicklung der Kommunikationssysteme --- Medienpolitik --- desarrollo de las comunicaciones --- komunikācijas --- komunikacion --- rozvoj komunikácií --- comunicazione --- comunicación --- komunikacije --- viestintä --- médiapolitika --- kommunikation --- sviluppo delle comunicazioni --- kommunikationsudvikling --- zhvillim i komunikacionit --- développement des communications --- development of communications --- kommunikationsutveckling --- ryšio priemonės --- ontwikkeling van de communicaties --- ryšio priemonių tobulinimas --- kommunikatsioonisüsteemi arendamine --- επικοινωνία --- sakari --- razvoj komunikacija --- комуникациска стратегија --- communication --- política da comunicação --- Kommunikationspolitik --- ryšių politika --- politique de la communication --- kommunikációs politika --- viestintäpolitiikka --- komunikācijas politika --- beartas cumarsáide --- politika tal-komunikazzjoni --- πολιτική της επικοινωνίας --- komunikační politika --- política de comunicación --- communications policy --- komunikačná politika --- politica della comunicazione --- komunikacijska politika --- politika e komunikacionit --- комуникациска политика --- kommunikationspolitik --- politica comunicațiilor --- kommunikatsioonipoliitika --- комуникационна политика --- политика комуникација --- polityka w zakresie komunikowania --- social network --- дружбени медиуми --- média social --- platformă (de comunicare) socială --- réseaux sociaux --- midja soċjali --- mezzi ta' komunikazzjoni soċjali --- sociālie plašsaziņas līdzekļi --- suhtlusmeedia --- ühismeedia --- sociální médium --- socialiniai tinklai --- rede social --- media sociale --- μέσο κοινωνικής δικτύωσης --- réseau social --- platforma społecznościowa --- Social Media --- družbeni medij --- medium soċjali --- socialt netværk --- sociálne médium --- redes sociales --- друштвена мрежа --- mezzi tax-xandir soċjali --- közösségi médium --- социјални медиуми --- social medium --- обществена медия --- социална мрежа --- sosiaalinen media --- медиуми за општење --- redes sociais --- médias sociaux --- sociální média --- обществени медии --- друштвени медиуми --- soziale Medien --- medios sociales --- družbeni mediji --- sociālie mediji --- media sociais --- sosiaalisen median väline --- media społecznościowe --- na meáin shóisialta --- sociala medier --- sociale medier --- közösségi média --- μέσα κοινωνικής δικτύωσης --- društveni mediji --- sotsiaalmeedia --- sociálne médiá --- media soċjali --- media sociali --- mijloace de comunicare sociale --- socialinė žiniasklaida --- mjetet e komunikimit social --- друштвени медији --- Digitale communicatie --- Informatiemanagement