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Journalistiek --- Internetjournalistiek --- Internet --- Redactie --- Convergentie --- Mediarecht

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If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Everybody Writes is your go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is a writer. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt ... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our emissaries; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That's true whether you're writing a listicle or the words on a SlideShare deck or the words you're reading right here, right now... So you've got to choose words well-and write with economy and style and honest empathy for your customers. And that means you have to put a higher value on an often overlooked skill in content marketing: how to write, and how to tell a true story really, really well. Being able to communicate well in writing isn't just nice; it's necessary. And it's also the often overlooked cornerstone of nearly all our content marketing. In Everybody Writes , top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how-to advice designed to get results. These lessons and rules she lays out apply to all of your online content-your Web pages, home pages, landing pages, blogs, emails, marketing offers, and to your posts and updates on Facebook, Twitter, LinkedIn, and other social media. Everybody Writes is designed to be your go-to guide for creating or publishing any kind of online content-whether you're working for a big brand or a small business... or yourself. Bron : http://www.bol.com

Sociale media --- Internetjournalistiek --- Schrijven --- Internet --- Website --- Journalistiek --- Storytelling

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'Dit boek is niet alleen urgent, het getuigt ook van een enorme inzet en een scherp rechtvaardigheidsgevoel. Wat Verlaan hier optekent is dapper, angstaanjagend, maar gelukkig zo geschreven dat je er ook nog wat aan hebt' - Olaf KoensJe koopt iets op Marktplaats en even later wordt je bankrekening geplunderd; je slimme thermostaat is gegijzeld en zolang je niet betaalt blijft het 37 graden in je huis; je gloednieuwe beveiligingscamera zegt opeens 'suck my dick' tegen je.Het internet is een wereld vol mogelijkheden - ook voor criminelen.Het zijn griezelige, maar ook verbluffende verhalen. Met gevaren waar je je tegen kunt beschermen. Hoe? Daar weet techjournalist Daniël Verlaan alles van.Hij ging undercover in schimmige netwerken, sprak met de puber die de Nederlandse banken platlegde en zocht uit hoe een kleine arthousebioscoop op grote schaal onze computers gijzelde.Ik weet je wachtwoord wil je niet paranoïde maken, wel minder naïef. Lees de verhalen van Daniël Verlaan en wees voorbereid.Daniël Verlaan (1989) is een van de belangrijkste techjournalisten van het moment. Hij werkt voor RTL Nieuws. Vorig jaar ontving hij de Loep, de prijs voor de beste onderzoeksjournalistiek, en de Tegel, de belangrijkste journalistieke prijs van Nederland.https://www.managementboek.nl/boek/9789493168060/ik-weet-je-wachtwoord-daniel-verlaan

Computercriminaliteit --- Internetcriminaliteit --- Internet --- Internetjournalistiek --- Computer architecture. Operating systems --- internet --- computerbeveiliging --- computercriminaliteit

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Internetjournalistiek. --- Journalistiek --- Journalistiek. --- Journalistieke teksten --- Massamedia --- Radiojournalistiek. --- Televisiejournalistiek. --- Frankrijk --- opleiding. --- Franse taal. --- Frankrijk.

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Electronic newspapers --- European newspapers --- History and criticism. --- Electronic journals --- Europe --- History and criticism --- Perswezen --- Europa --- Dagbladsector --- Internet --- Statistische gegevens --- Internetjournalistiek --- Websites --- #KVHA:Internetjournalistiek --- #KVHA:Media --- #kVHA:Online journalistiek --- #KVHA:Pers; nieuwsbladen --- Online newspapers --- Newspapers --- Website --- Crisis --- Cultuur --- Sport