Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.

Branding (Marketing) --- basics of branding --- positioning statement --- emotional branding --- consumer insights --- corporate branding --- global branding --- country branding --- market research --- creativity --- ideation --- innovation model --- brand names and logos --- B2B --- business-to-business --- value proposition --- value pricing --- commoditization --- marketing and sales alignment --- silos --- brand trust --- social media --- brand architecture --- personal branding --- employer branding --- brand equity --- B2C --- business-to-consumer

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative development strategies should be contemplated. This Special Issue deals with different topics concerning optimal tourism development. Destination management requires further understanding of different issues, such as carrying capacity, income-based optimal supply size, identification and development of optimal market niches, and adaptation or environmental protection strategies. Tourism planning is concerned with the role of economies of agglomeration, i.e., the advantages of spatial clusters vs scattered development. Additionally, support for and investment in innovation, accessibility, and mobility are relevant nowadays. From the stakeholders’ perspective, it is relevant to discuss ways of cooperating and sources of conflicts among different sectors and actors, governance and incentives for sustainable tourism practices, and equity and economic distribution of benefits. Finally, the development of methodological tools for the assessment of optimal tourism development is necessary for policy making, in particular the development of methods that are capable of integrating economic, environmental, and social criteria.

Economics, finance, business & management --- corporate social responsibility --- economic --- environmental and social responsibility --- Internet --- hotel services --- Spain --- healthy architecture --- construction materials --- environment --- radon --- underground building --- heritage building --- real-estate market --- tourist housing --- territorial sustainability --- sustainable tourism --- multicriteria assessment --- geographical information systems --- sustainable destination --- destination image --- marketing strategies --- communication --- segmentation --- rural development --- National Parks --- nature tourism --- public use --- inbound tourism --- China --- air pollution --- PM2.5 --- gravity model --- spatial statistics --- spatial clusters --- Moran’s I --- Getis–Ord G (d) --- LISA --- Extremadura --- tourist recycling behaviour --- environmental barriers --- sociodemographic --- situational --- tourism --- spatial analyses --- cluster analysis --- Ward’s method --- EU --- product innovation model --- transformative tourism experience --- development process design --- core resource identification --- tourism product development --- corporate social responsibility --- economic --- environmental and social responsibility --- Internet --- hotel services --- Spain --- healthy architecture --- construction materials --- environment --- radon --- underground building --- heritage building --- real-estate market --- tourist housing --- territorial sustainability --- sustainable tourism --- multicriteria assessment --- geographical information systems --- sustainable destination --- destination image --- marketing strategies --- communication --- segmentation --- rural development --- National Parks --- nature tourism --- public use --- inbound tourism --- China --- air pollution --- PM2.5 --- gravity model --- spatial statistics --- spatial clusters --- Moran’s I --- Getis–Ord G (d) --- LISA --- Extremadura --- tourist recycling behaviour --- environmental barriers --- sociodemographic --- situational --- tourism --- spatial analyses --- cluster analysis --- Ward’s method --- EU --- product innovation model --- transformative tourism experience --- development process design --- core resource identification --- tourism product development

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book collects fifteen papers published in s Special Issue of Mathematics titled “Fuzzy Sets in Business Management, Finance, and Economics”, which was published in 2021. These paper cover a wide range of different tools from Fuzzy Set Theory and applications in many areas of Business Management and other connected fields. Specifically, this book contains applications of such instruments as, among others, Fuzzy Set Qualitative Comparative Analysis, Neuro-Fuzzy Methods, the Forgotten Effects Algorithm, Expertons Theory, Fuzzy Markov Chains, Fuzzy Arithmetic, Decision Making with OWA Operators and Pythagorean Aggregation Operators, Fuzzy Pattern Recognition, and Intuitionistic Fuzzy Sets. The papers in this book tackle a wide variety of problems in areas such as strategic management, sustainable decisions by firms and public organisms, tourism management, accounting and auditing, macroeconomic modelling, the evaluation of public organizations and universities, and actuarial modelling. We hope that this book will be useful not only for business managers, public decision-makers, and researchers in the specific fields of business management, finance, and economics but also in the broader areas of soft mathematics in social sciences. Practitioners will find methods and ideas that could be fruitful in current management issues. Scholars will find novel developments that may inspire further applications in the social sciences.

Bonferroni means --- prioritized aggregation operators --- induced aggregation operators --- OWA operator --- transparency --- fuzzy sets --- fuzzy numbers --- linguistic variables --- fuzzy data analysis --- correlation between fuzzy variables --- poverty policy --- efficiency --- Debreu–Farrell productivity index --- cryptocurrencies --- bitcoin --- blockchain --- fintech --- unified theory of acceptance and use of technology --- intention to use --- fuzzy set qualitative comparative analysis --- bonus-malus system --- fuzzy number --- fuzzy transition probability --- fuzzy Markov chain --- fuzzy stationary state --- SDGs --- The Quintuple Helix of Innovation Model --- sustainability --- Latin America --- knowledge systems --- Forgotten Effects Theory --- Fuzzy Logic --- tourist destination competitiveness --- experton theory --- forgotten effects theory --- Hamming distance --- decision making --- expert group --- neuro-fuzzy assessment --- evaluation of specialists --- smart city --- assessment risk --- smart transport --- mobility --- transparent selection --- public financial resources --- recovery plan --- selection of quality methods --- manufacturing process --- intuitionistic fuzzy sets --- genetic algorithm --- adoption of environmental practices --- human resource costs --- organizational learning capability --- information technology support --- size --- education level --- experience --- university ranking --- unsupervised pattern recognition --- clustering techniques --- corruption perception --- corruption normalization --- gender --- entrepreneurial intention --- STEM --- family entrepreneurial background --- fsQCA --- household income --- pythagorean membership --- financial knowledge --- decision-making --- fuzzy logic --- fuzzy arithmetic --- extension principle --- economic models --- Harrod’s growth --- enhancement strategy --- brand attachment --- convenience stores --- fuzzy quality function deployment --- audit team leader --- audit risk assessment --- small- and medium-sized audit firms --- planification --- fuzzy theory