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Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.

Informationsgrafik --- Visuelle Kommunikation --- Visual perception. --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Nichtverbale Kommunikation --- Infografik --- Informationsgraphik --- Infographic --- Gebrauchsgrafik --- Psychological aspects --- Design --- Information visualization --- Visual perception

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In the changing world of SEO, it is difficult to keep track of all the modifications Google makes to its search engine. E-commerce companies that rely on organic traffic to drive and important part of their conversions, must react quickly to those changes. They constantly need to adapt their SEO strategy and make sure that it is compatible with the latest guidelines from the search engine to guarantee the best organic visibility possible. 
Having faced an important drop in organic traffic, the company is looking into how it could improve its SEO to recover its online audience and drive additional traffic to its different domains. In particular, the company wants to implement linkbaiting into its linkbuilding strategy to achieve its objectives in terms of organic traffic and qualitative backlinks. 
This project thesis focuses on the French domain of the company. The aim is twofold: on the one hand, it aims at analysing the current SEO performance of the company and its competitors. On the other hand, it seeks to analyse the different uses of linkbaiting among national and foreign competitors to detect the best practices that could be implemented. Companies from other industries such as marketing and real estate are also going to be analysed to have a global overview of the various linkbaiting practices. 
In addition to the good practices observed during the analysis, the project thesis gives a detailed procedure that should be followed to develop a successful linkbait. It also includes actionable recommendations with prototypes allowing the company to quickly and successfully implement linkbaiting. It also incorporates numerous examples of linkbaits that could serve as inspiration for future ones created by the company.

SEO --- linkbuilding --- linkbaiting --- content --- infographic --- outreach --- search engine --- dofollow link --- nofollow link --- backlink --- backlink profile --- guidelines --- compliance --- expertise --- EAT --- organic traffic --- search engine traffic --- search engine optimizer --- penalty --- Sciences économiques & de gestion > Marketing