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As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.

Target marketing. --- Advertising. --- advertising strategy --- customization --- individualization --- personalization --- standardization --- targeting

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Beim Phänomen »Yizu« (Ameisenstamm) handelt es sich um Hochschulabsolvent*innen aus ländlichen Regionen Chinas, die sich in den Metropolen des Landes ein Leben aufbauen möchten und dabei auf strukturelle Diskriminierungen diverser Art stoßen. Angesichts der chinesischen Wirtschaftsentwicklung stellt sich die Frage, ob sich für diese Generation Chancenungleichheit aufgrund ländlicher Herkunft politisch noch legitimieren lässt. Anhand von vielfältigen Materialien aus Wissenschaft, Medien und Populärkultur eröffnet Kimiko Suda eine kritische Perspektive auf Migration, soziale Mobilität und Stratifikation, Individualisierungsprozesse und Handlungsspielräume im urbanen Raum Chinas.

Migration; Bildung; China; Soziale Ungleichheit; Urbaner Raum; Yizu; Ameisenstamm; Hochschule; Soziale Mobilität; Sozialer Wandel; Individualisierung; Stadt; Universität; Urban Studies; Soziologie; Education; Social Inequality; Urban Space; Ant Tribe; University; Social Mobility; Social Change; Individualization; City; Sociology --- Ant Tribe. --- China. --- City. --- Education. --- Individualization. --- Social Change. --- Social Inequality. --- Social Mobility. --- Sociology. --- University. --- Urban Space. --- Urban Studies.

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Popular culture can no longer be exclusively seen as a source of escapism. It can amuse, entertain, instruct, and relax people, but what if it provides inspiration for religion ? The Church of All Worlds, the Church of Satan and Jediism from the Star Wars series are but three examples of new religious groups that have been greatly inspired by popular culture to (re)create a religious message. These are hyper-real religions, that is a simulacrum of a religion partly created out of popular culture which provides inspiration for believers/consumers. These postmodern expressions of religion are likely to be consumed and individualised, and thus have more relevance to the self than to a community and/or congregation. On the other hand, religious fundamentalist groups tend, at times, to resist this synergy between popular culture and religion, and at other times, re-appropriate popular culture to promote their own religion. Examples of this re-appropriation are Christian super-hero comics and role playing games, Bible-based PC games, and ‘White Metal' music. To explore these new phenomena, this book views itself as the ‘hyper-real testament' of these new religious phenomena by addressing the theories, among many others, of Baudrillard, Jameson and Lipovetsky, and by exploring the use of fictions such as those from Harry Potter, The Matrix, Star Trek, Buffy and The Lord of the Rings.

Philosophy and psychology of culture --- Religious studies --- Popular culture --- Culture populaire --- Religious aspects. --- Aspect religieux --- popular culture and religion --- the Church of All Worlds, the Church of Satan and Jediism --- postmodern expressions of religion --- consumption and individualization

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Immer schneller, weiter, mehr! Bei diesem leistungsorientierten Diktum sind arbeitsbezogene Gesundheitsgefahren allgegenwärtig. Sozialpolitisch wird deren Vorbeugung in der betrieblichen Prävention fokussiert, die traditionell an der Unfallverhütung und der männlichen Industriearbeit orientiert ist. Im Kontrast dazu steht die Forderung spätmoderner Dienstleistungsgesellschaften nach mehr Flexibilität und Einsatzbereitschaft. Marie Jelenko untersucht, wie die Bewältigung von erhöhten Anforderungen und das damit verbundene Gesundheitsrisiko auf den Schultern des Individuums abgeladen wird.

SOCIAL SCIENCE / Sociology / General. --- Economic Sociology. --- Economy. --- Health. --- Individualization. --- Medicine. --- Occupational Safety. --- Open Children and Youth Work. --- Service. --- Social Policy. --- Sociology of Medicine. --- Sociology of Organizations. --- Sociology of Work and Industry. --- Sociology. --- Work.

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How youth on the autism spectrum negotiate the contested meanings of neurodiversityAutism is a deeply contested condition. To some, it is a devastating invader, harming children and isolating them. To others, it is an asset and a distinctive aspect of an individual's identity. How do young people on the spectrum make sense of this conflict, in the context of their own developing identity? While most of the research on Asperger's and related autism conditions has been conducted with individuals or in settings in which people on the spectrum are in the minority, this book draws on two years of ethnographic work in communities that bring people with Asperger's and related conditions together. It can thus begin to explore a form of autistic culture, through attending to how those on the spectrum make sense of their conditions through shared social practices.Elizabeth Fein brings her many years of experience in both clinical psychology and psychological anthropology to analyze the connection between neuropsychological difference and culture. She argues that current medical models, which espouse a limited definition, are ill equipped to deal with the challenges of discussing autism-related conditions. Consequently, youths on the autism spectrum reach beyond medicine for their stories of difference and disorder, drawing instead on shared mythologies from popular culture and speculative fiction to conceptualize their experience of changing personhood. In moving and persuasive prose, Living on the Spectrum illustrates that young people use these stories to pioneer more inclusive understandings of what makes us who we are.

Youth. --- Speculative fiction. --- Special education. --- Social skills. --- Social capital. --- School-based ethnography. --- Neurostructural. --- Neuroscience. --- Neurodiversity. --- Neurodevelopmental. --- Neurodevelopmental turn. --- Neurochemical. --- Neural plasticity. --- Looping effects. --- Live-action roleplaying games. --- Late modernity. --- LARP. --- Institutional individualization. --- Individualism. --- Identity. --- Fantasy. --- Ethnography. --- Divided medicalization. --- Developmental disability. --- Connectome. --- Clinical ethnography. --- Cerebral subjectification. --- Brainhood. --- Autism. --- Affinity group;Aspergers. --- Affinity group. --- Aspergers. --- Identity (Philosophical concept). --- Developmental disabilities.