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Latinos, Inc.
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ISBN: 0520274695 9786613883964 0520953592 128357151X 9780520953598 Year: 2012 Publisher: Berkeley University of California Press

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Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Aryans and British India
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ISBN: 0520917928 058510445X 9780520917927 9780585104454 9780520205468 0520205464 0520205464 Year: 1997 Publisher: Berkeley

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"Aryan," a word that today evokes images of racial hatred and atrocity, was first used by Europeans to suggest bonds of kinship, as Thomas Trautmann shows in his far-reaching history of British Orientalism and the ethnology of India. When the historical relationship uniting Sanskrit with the languages of Europe was discovered, it seemed clear that Indians and Britons belonged to the same family. Thus the Indo-European or Aryan idea, based on the principle of linguistic kinship, dominated British ethnological inquiry. In the nineteenth century, however, an emergent biological "race science" attacked the authority of the Orientalists. The spectacle of a dark-skinned people who were evidently civilized challenged Victorian ideas, and race science responded to the enigma of India by redefining the Aryan concept in narrowly "white" racial terms. By the end of the nineteenth century, race science and Orientalism reached a deep and lasting consensus in regard to India, which Trautmann calls "the racial theory of Indian civilization," and which he undermines with his powerful analysis of colonial ethnology in India. His work of reassessing British Orientalism and the Aryan idea will be of great interest to historians, anthropologists, and cultural critics.--Publisher description.


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ISBN: 1283584123 9786613896575 0520953401 9780520953406 9780520273344 0520273346 9781283584128 6613896578 Year: 2012 Publisher: Berkeley

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At the height of state censorship in Japan, more indexes of banned books circulated, more essays on censorship were published, more works of illicit erotic and proletarian fiction were produced, and more passages were Xed out than at any other moment before or since. As censors construct and maintain their own archives, their acts of suppression yield another archive, filled with documents on, against, and in favor of censorship. The extant archive of the Japanese imperial censor (1923-1945) and the archive of the Occupation censor (1945-1952) stand as tangible reminders of this contradictory function of censors. As censors removed specific genres, topics, and words from circulation, some Japanese writers converted their offensive rants to innocuous fluff after successive encounters with the authorities. But, another coterie of editors, bibliographers, and writers responded to censorship by pushing back, using their encounters with suppression as incitement to rail against the authorities and to appeal to the prurient interests of their readers. This study examines these contradictory relationships between preservation, production, and redaction to shed light on the dark valley attributed to wartime culture and to cast a shadow on the supposedly bright, open space of free postwar discourse. (Winner of the 2010-2011 First Book Award of the Weatherhead East Asian Institute, Columbia University" ).

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