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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Export marketing. --- Global business.

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This is one of the few books on the market dealing with offshoring of professional services, a dynamic phenomenon of high relevance in the global economy. The market for offshore services is worth more than 1 trillion dollars annually and employs millions of people. Global offshoring of services has been recently undergoing a profound transformation due to automation and robotisation of tasks. It can be associated with the increased codifi cation of knowledge, commoditisation of services and advancement in technology. The global perspective has been supplemented by a detailed analysis of offshoring in Central and Eastern Europe. It witnesses a dynamic growth of foreign direct investment (FDI) in professional services, resulting in capital and knowledge transfers. This books is a result of a holistic approach and an interdisciplinary research. It is enriched with conclusions from meetings with representatives of: authorities responsible for attracting FDI; associations of offshoring fi rms; and enterprises operating in professional services. It was also a result of numerous discussions with scholars during academic conferences and research seminars.

BUSINESS & ECONOMICS / Management Science. --- offshoring of business services --- automation --- global business centres --- advanced business services

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Searching for Trust in the Global Economy offers a simple, but powerful evidenced-based framework explaining how managers in different parts of the world go about the process of deciding how to trust new business partners.

Partnership. --- Success in business. --- Trust --- Economic aspects. --- business skills. --- business. --- coaching. --- consulting. --- entrepreneurship. --- global business. --- global economy. --- investing. --- leadership. --- management. --- personal finance. --- personal success. --- strategy and innovation. --- strategy.

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This book encapsulates the ‘New Normal Policy’ which has changed the regional policy between China and the African continent. This volume emphasises China’s role in Africa as a collaborator in an attempt to fulfil the Beijing consensus in emerging countries. The contextual research encompasses how one can comprehend the influence of the Chinese model in Africa and her diplomatic relations with the continent. China and Africa: A New Paradigm of Global Business endeavours to define whether or not the Washington model has become weathered, and the Beijing consensus more relevant in this specific continent.  .

Business. --- Globalization. --- Markets. --- Business and Management. --- Emerging Markets/Globalization. --- Economics --- Global business. --- Economic theory --- Political economy --- Social sciences --- Economic man --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Public markets --- Commerce --- Fairs --- Market towns

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For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization-the high-tech giant Rakuten-in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.Drawing on 650 interviews conducted across Rakuten's locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: "linguistic expats," who live in their home country yet have to give up their native language in the workplace; "cultural expats," or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally "linguistic-cultural expats," who, while native to neither the lingua franca nor the organization's home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

International business enterprises --- Organizational behavior. --- Corporate culture. --- Communication in organizations. --- Communication in management. --- Intercultural communication. --- English language --- Social aspects. --- Rakuten Kabushiki Kaisha. --- Denice Welch. --- International Management and Language. --- Language and International Business. --- Lawrence Welch. --- Rakuten. --- Rebecca Piekkari. --- Susanne Tietze. --- The Multilingual Reality of Global Business Expansion. --- communication. --- cultural difference. --- diffusion. --- employee relations. --- global business. --- global mindset development. --- global organization. --- global teams. --- industrial sociology. --- integration barriers. --- labor relations. --- labor studies. --- language and globalization. --- language implementation. --- language mandate. --- language strategy. --- lingua franca implementation. --- lingua franca. --- linguistic difference. --- linguistic expat. --- linguistic relativity. --- linguistic-cultural expat. --- mother tongue. --- multinational. --- national identity. --- organization science. --- organizational behavior. --- organizational culture. --- organizational studies. --- social constructivism. --- team structure.