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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities ' whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Marketing --- Satellite interference geolocation technology. --- Management.
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This work describes the development of a new generation of navigation systems, namely one dedicated to new means of transportation. Personal vehicles and, more generally, micromobility now take a significant part of the urban mobility offer. Their needs are not the same as those of heavier vehicles like cars, buses, or trucks that have been populating our streets for years. This master thesis starts with an analysis of those differences and aims at finding solutions to take these new demands into account. The final output is the association of a mobile application developed with Flutter, and more specifically with Flutter Background Geolocation, and an external server using Flask. The application intends to guide people through their trips using short texts and basic images. It determines the person's current position, determines the road to which it corresponds, and finally decides which instruction to show. It integrates existing commercial routing services and sets up the deployment of a solution dedicated to micromobility. A significant part of research on smartphone localization precedes the final development. Notions like map-matching and geocoding are also quickly addressed by this work.
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This book focuses on the use of GIScience in conjunction with historical visual sources to resolve past scenarios. The themes, knowledge gained and methodologies conducted might be of interest to a variety of scholars from the social science and humanities disciplines.
land use/land cover (LULC) --- landscapes --- historical maps --- Geographic Information System (GIS) --- agriculture --- vineyards --- olive groves --- Ein Karem --- Bethlehem --- Hebron --- urban geomorphology --- anthropogenic landforms --- old maps --- contour lines --- Genoa --- historical GIS --- HGIS --- GIS tools --- fishnet --- grid --- urban morphology --- Inoh’s map --- coastlines --- terrain --- land use --- uncertainty --- visibility --- topographic accessibility --- Central Europe --- information system --- Vltava River --- geolocation --- photographs --- historical visual sources --- graph embeddings --- geospatial descriptors --- indexing and retrieval of historical data --- GIS --- carbon balance --- rural landscape --- total environment --- historical geography --- GIScience --- visual sources --- spatial approaches --- cartography
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How streaming services and internet distribution have transformed global television culture.Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging-including Netflix, the world's largest subscription video-on-demand service.Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix's ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Video-on-demand. --- Streaming video. --- Television broadcasting. --- International broadcasting. --- Netflix (Firm) --- Canada. --- China. --- Europe. --- India. --- Japan. --- MTV. --- Netflix. --- UNESCO. --- audiences. --- bandwidth. --- broadcasting. --- circumvention. --- cloud storage. --- consumption. --- content delivery networks. --- cosmopolitanism. --- cultural imperialism. --- cultural policy. --- digital markets. --- digital media studies. --- digital rights management. --- download speeds. --- future of television. --- geoblocking. --- geolocation. --- georestriction. --- global markets. --- global media. --- global television. --- globalization. --- intellectual property. --- internet studies. --- internet television. --- live streaming. --- local content. --- localization. --- media ontology. --- net neutrality. --- new media theory. --- one-way flow. --- piracy. --- platform studies. --- satellite television. --- science and technology studies. --- streaming. --- television audiences. --- television history. --- television studies. --- television trade. --- television. --- transnational television. --- virtual private network (VPN).
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Synthetic aperture radar (SAR) interferometry (InSAR) is an important remote sensing technology used for topographic mapping and deformation monitoring, and has created a new type of radar datum that has significantly evolved during the last couple of decades. This book includes the latest InSAR studies published in the Special Issue “InSAR Signal and Data Processing” of Sensors. We hope that readers of all levels will be able to gain a better understanding of InSAR as well as the when, how, and why of applying this technology.
Research & information: general --- Geography --- time-series InSAR --- subsidence --- GNSS --- coastal urban area --- heterogeneous array --- SAR imaging --- data cross-placement --- computing resource management --- Gaofen-3 satellite --- ScanSAR --- interferometry --- interferometric coherence --- phase compensation --- DEM geolocation --- InSAR --- Qinghai-Tibet Engineering Corridor --- deformation --- permafrost --- interferometric synthetic aperture radar (InSAR) --- phase error calibration --- phase difference measurement --- under-sampling --- coherent accumulation --- SBAS-InSAR --- rock salt mine --- drilling solution mining --- time series --- phase unwrapping (PU) --- multi-baseline (MB) --- two-stage programming approach (TSPA) --- phase unwrapping max-flow/min-cut (PUMA) --- multibaseline interferometric synthetic aperture radar (InSAR) --- non-subsampled shearlet transform (NSST) --- kurtosis --- noise level eatimation --- coherence coefficient --- DEM --- DSM --- hierarchical adaptive surface fitting --- markov random field --- residue --- persistent scatterers --- polarimetric optimization --- deformation monitoring --- interferometric radar --- helicopter landing --- simulation model --- time-series InSAR --- subsidence --- GNSS --- coastal urban area --- heterogeneous array --- SAR imaging --- data cross-placement --- computing resource management --- Gaofen-3 satellite --- ScanSAR --- interferometry --- interferometric coherence --- phase compensation --- DEM geolocation --- InSAR --- Qinghai-Tibet Engineering Corridor --- deformation --- permafrost --- interferometric synthetic aperture radar (InSAR) --- phase error calibration --- phase difference measurement --- under-sampling --- coherent accumulation --- SBAS-InSAR --- rock salt mine --- drilling solution mining --- time series --- phase unwrapping (PU) --- multi-baseline (MB) --- two-stage programming approach (TSPA) --- phase unwrapping max-flow/min-cut (PUMA) --- multibaseline interferometric synthetic aperture radar (InSAR) --- non-subsampled shearlet transform (NSST) --- kurtosis --- noise level eatimation --- coherence coefficient --- DEM --- DSM --- hierarchical adaptive surface fitting --- markov random field --- residue --- persistent scatterers --- polarimetric optimization --- deformation monitoring --- interferometric radar --- helicopter landing --- simulation model
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This book focuses on the use of GIScience in conjunction with historical visual sources to resolve past scenarios. The themes, knowledge gained and methodologies conducted might be of interest to a variety of scholars from the social science and humanities disciplines.
Research & information: general --- Geography --- land use/land cover (LULC) --- landscapes --- historical maps --- Geographic Information System (GIS) --- agriculture --- vineyards --- olive groves --- Ein Karem --- Bethlehem --- Hebron --- urban geomorphology --- anthropogenic landforms --- old maps --- contour lines --- Genoa --- historical GIS --- HGIS --- GIS tools --- fishnet --- grid --- urban morphology --- Inoh’s map --- coastlines --- terrain --- land use --- uncertainty --- visibility --- topographic accessibility --- Central Europe --- information system --- Vltava River --- geolocation --- photographs --- historical visual sources --- graph embeddings --- geospatial descriptors --- indexing and retrieval of historical data --- GIS --- carbon balance --- rural landscape --- total environment --- historical geography --- GIScience --- visual sources --- spatial approaches --- cartography --- land use/land cover (LULC) --- landscapes --- historical maps --- Geographic Information System (GIS) --- agriculture --- vineyards --- olive groves --- Ein Karem --- Bethlehem --- Hebron --- urban geomorphology --- anthropogenic landforms --- old maps --- contour lines --- Genoa --- historical GIS --- HGIS --- GIS tools --- fishnet --- grid --- urban morphology --- Inoh’s map --- coastlines --- terrain --- land use --- uncertainty --- visibility --- topographic accessibility --- Central Europe --- information system --- Vltava River --- geolocation --- photographs --- historical visual sources --- graph embeddings --- geospatial descriptors --- indexing and retrieval of historical data --- GIS --- carbon balance --- rural landscape --- total environment --- historical geography --- GIScience --- visual sources --- spatial approaches --- cartography
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Numerical methods are a specific form of mathematics that involve creating and use of algorithms to map out the mathematical core of a practical problem. Numerical methods naturally find application in all fields of engineering, physical sciences, life sciences, social sciences, medicine, business, and even arts. The common uses of numerical methods include approximation, simulation, and estimation, and there is almost no scientific field in which numerical methods do not find a use. Results communicated here include topics ranging from statistics (Detecting Extreme Values with Order Statistics in Samples from Continuous Distributions) and Statistical software packages (dCATCH—A Numerical Package for d-Variate near G-Optimal Tchakaloff Regression via Fast NNLS) to new approaches for numerical solutions (Exact Solutions to the Maxmin Problem max‖Ax‖ Subject to ‖Bx‖≤1; On q-Quasi-Newton’s Method for Unconstrained Multiobjective Optimization Problems; Convergence Analysis and Complex Geometry of an Efficient Derivative-Free Iterative Method; On Derivative Free Multiple-Root Finders with Optimal Fourth Order Convergence; Finite Integration Method with Shifted Chebyshev Polynomials for Solving Time-Fractional Burgers’ Equations) to the use of wavelets (Orhonormal Wavelet Bases on The 3D Ball Via Volume Preserving Map from the Regular Octahedron) and methods for visualization (A Simple Method for Network Visualization).
Research & information: general --- Mathematics & science --- Clenshaw–Curtis–Filon --- high oscillation --- singular integral equations --- boundary singularities --- local convergence --- nonlinear equations --- Banach space --- Fréchet-derivative --- finite integration method --- shifted Chebyshev polynomial --- Caputo fractional derivative --- Burgers’ equation --- coupled Burgers’ equation --- maxmin --- supporting vector --- matrix norm --- TMS coil --- optimal geolocation --- probability computing --- Monte Carlo simulation --- order statistics --- extreme values --- outliers --- multiobjective programming --- methods of quasi-Newton type --- Pareto optimality --- q-calculus --- rate of convergence --- wavelets on 3D ball --- uniform 3D grid --- volume preserving map --- Network --- graph drawing --- planar visualizations --- multiple root solvers --- composite method --- weight-function --- derivative-free method --- optimal convergence --- multivariate polynomial regression designs --- G-optimality --- D-optimality --- multiplicative algorithms --- G-efficiency --- Caratheodory-Tchakaloff discrete measure compression --- Non-Negative Least Squares --- accelerated Lawson-Hanson solver --- Clenshaw–Curtis–Filon --- high oscillation --- singular integral equations --- boundary singularities --- local convergence --- nonlinear equations --- Banach space --- Fréchet-derivative --- finite integration method --- shifted Chebyshev polynomial --- Caputo fractional derivative --- Burgers’ equation --- coupled Burgers’ equation --- maxmin --- supporting vector --- matrix norm --- TMS coil --- optimal geolocation --- probability computing --- Monte Carlo simulation --- order statistics --- extreme values --- outliers --- multiobjective programming --- methods of quasi-Newton type --- Pareto optimality --- q-calculus --- rate of convergence --- wavelets on 3D ball --- uniform 3D grid --- volume preserving map --- Network --- graph drawing --- planar visualizations --- multiple root solvers --- composite method --- weight-function --- derivative-free method --- optimal convergence --- multivariate polynomial regression designs --- G-optimality --- D-optimality --- multiplicative algorithms --- G-efficiency --- Caratheodory-Tchakaloff discrete measure compression --- Non-Negative Least Squares --- accelerated Lawson-Hanson solver
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This Special Issue was launched to promote a subject that is deserving of more attention: the study of new metrics, indicators or evaluation methods for noise exposure, and the relationship of noise with annoyance or other health effects, thus not relying only on an average noise exposure measure. This Special Issue on the theme of the New Indicators for the Assessment and Prevention of Noise Nuisance has attracted the interest of authors from all over the world, with the publication of two reviews and two communications, as well as original research papers. Progress has been made in the investigated topic; however, it is still necessary to increase the awareness of the population, both in geographical terms and for workers in specific sectors, such as the marine industry. It emerged that it is essential to carry out future studies that distinguish better between different sound sources with respect to their sound quality in terms of frequency, time pattern (fluctuation, emergence), and psychoacoustic indices, because a differential human reaction to sound sources is increasingly evident. More longitudinal studies are required. However, cross-sectional studies employing a more detailed soundscape description (including background) by competing sound indices are also useful to further the required knowledge to understand the human response in terms of the broad spectrum of potential adverse effects on health and quality of life.
Technology: general issues --- History of engineering & technology --- sound emergence --- legislation --- annoyance --- measurement --- prediction --- uncertainty --- audibility --- signal-to-noise ratio --- sound pressure level --- field measurements --- spectrum analysis --- interior noise and vibration of vehicle --- COVID-19 --- noise --- soundscape --- metrics --- indicators --- descriptors --- sound --- lockdown --- Twitter --- geolocation --- noise classification --- seafarers --- acoustic pollution --- noise onboard ship --- health impact --- environmental pollution --- noise survey --- hypertension --- environmental noise --- railway noise --- recreational noise --- airport noise --- road traffic noise --- blood pressure --- noise annoyance --- diastolic blood pressure --- helicopter cabin --- noise levels --- noise reduction --- acoustic evaluation --- IAR Puma 330 --- ultrasound --- active noise control --- adjustable PAL --- quiet areas --- macro-temporal pattern --- noise indicator --- cognitive performance --- Stroop task --- listening experiment --- port noise --- noise sources --- noise mapping --- noise mitigations --- noise modeling --- ship noise --- sustainable management --- noise exposure prevention --- noise measurements --- research projects --- noise indicators --- noise metrics --- psychoacoustic --- nuisance --- sleep disturbance --- peak noise --- impulsive events --- health related quality of life --- health effects
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Synthetic aperture radar (SAR) interferometry (InSAR) is an important remote sensing technology used for topographic mapping and deformation monitoring, and has created a new type of radar datum that has significantly evolved during the last couple of decades. This book includes the latest InSAR studies published in the Special Issue “InSAR Signal and Data Processing” of Sensors. We hope that readers of all levels will be able to gain a better understanding of InSAR as well as the when, how, and why of applying this technology.
Research & information: general --- Geography --- time-series InSAR --- subsidence --- GNSS --- coastal urban area --- heterogeneous array --- SAR imaging --- data cross-placement --- computing resource management --- Gaofen-3 satellite --- ScanSAR --- interferometry --- interferometric coherence --- phase compensation --- DEM geolocation --- InSAR --- Qinghai-Tibet Engineering Corridor --- deformation --- permafrost --- interferometric synthetic aperture radar (InSAR) --- phase error calibration --- phase difference measurement --- under-sampling --- coherent accumulation --- SBAS-InSAR --- rock salt mine --- drilling solution mining --- time series --- phase unwrapping (PU) --- multi-baseline (MB) --- two-stage programming approach (TSPA) --- phase unwrapping max-flow/min-cut (PUMA) --- multibaseline interferometric synthetic aperture radar (InSAR) --- non-subsampled shearlet transform (NSST) --- kurtosis --- noise level eatimation --- coherence coefficient --- DEM --- DSM --- hierarchical adaptive surface fitting --- markov random field --- residue --- persistent scatterers --- polarimetric optimization --- deformation monitoring --- interferometric radar --- helicopter landing --- simulation model --- n/a
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Numerical methods are a specific form of mathematics that involve creating and use of algorithms to map out the mathematical core of a practical problem. Numerical methods naturally find application in all fields of engineering, physical sciences, life sciences, social sciences, medicine, business, and even arts. The common uses of numerical methods include approximation, simulation, and estimation, and there is almost no scientific field in which numerical methods do not find a use. Results communicated here include topics ranging from statistics (Detecting Extreme Values with Order Statistics in Samples from Continuous Distributions) and Statistical software packages (dCATCH—A Numerical Package for d-Variate near G-Optimal Tchakaloff Regression via Fast NNLS) to new approaches for numerical solutions (Exact Solutions to the Maxmin Problem max‖Ax‖ Subject to ‖Bx‖≤1; On q-Quasi-Newton’s Method for Unconstrained Multiobjective Optimization Problems; Convergence Analysis and Complex Geometry of an Efficient Derivative-Free Iterative Method; On Derivative Free Multiple-Root Finders with Optimal Fourth Order Convergence; Finite Integration Method with Shifted Chebyshev Polynomials for Solving Time-Fractional Burgers’ Equations) to the use of wavelets (Orhonormal Wavelet Bases on The 3D Ball Via Volume Preserving Map from the Regular Octahedron) and methods for visualization (A Simple Method for Network Visualization).
Clenshaw–Curtis–Filon --- high oscillation --- singular integral equations --- boundary singularities --- local convergence --- nonlinear equations --- Banach space --- Fréchet-derivative --- finite integration method --- shifted Chebyshev polynomial --- Caputo fractional derivative --- Burgers’ equation --- coupled Burgers’ equation --- maxmin --- supporting vector --- matrix norm --- TMS coil --- optimal geolocation --- probability computing --- Monte Carlo simulation --- order statistics --- extreme values --- outliers --- multiobjective programming --- methods of quasi-Newton type --- Pareto optimality --- q-calculus --- rate of convergence --- wavelets on 3D ball --- uniform 3D grid --- volume preserving map --- Network --- graph drawing --- planar visualizations --- multiple root solvers --- composite method --- weight-function --- derivative-free method --- optimal convergence --- multivariate polynomial regression designs --- G-optimality --- D-optimality --- multiplicative algorithms --- G-efficiency --- Caratheodory-Tchakaloff discrete measure compression --- Non-Negative Least Squares --- accelerated Lawson-Hanson solver
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