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Consumers’ adoption of Virtual Reality is currently growing at a fast pace and the greatest potential of the technology is said to be its ability to deliver new and exciting experiences to the users. Within the tourism industry, VR is up to now being considered as one of the most important technological developments and customers’ applications towards this sector are increasing. Despite the growing knowledge regarding the benefits of virtual communications on various consumer behaviours, few research addresses the impact of such promotional messages on travellers’ attitudes and intentions towards a destination. Moreover, the topic of episodic future thinking within the tourism industry has not yet been approached by researchers. Based on an extant literature review on VR technology and mental imagery in relation to tourism marketing, this work examines the potential mediating role that episodic future thinking might play on consumers’ attitudes towards a destination and their intentions to visit it in the future after being exposed to a virtual communication. Through two studies based on an experimental design, the type of stimulus was not found to significantly affect participants’ attitudes towards the destination and their intentions to visit the latter. Further, the mediating effect of episodic future thinking could not be confirmed. Nevertheless, significant evidence was found regarding the potential influence of VR to influence customers’ attitudes, intentions and their mental imagery, which opens the door for further investigation and research. This paper concludes with an outline of the key implications and limitations that derive from this work.

Virtual Reality --- Destination Marketing --- Episodic Future Thinking --- Consumer behaviour --- Sciences économiques & de gestion > Marketing

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A look at the extraordinary ways the brain turns thoughts into actions—and how this shapes our everyday livesWhy is it hard to text and drive at the same time? How do you resist eating that extra piece of cake? Why does staring at a tax form feel mentally exhausting? Why can your child expertly fix the computer and yet still forget to put on a coat? From making a cup of coffee to buying a house to changing the world around them, humans are uniquely able to execute necessary actions. How do we do it? Or in other words, how do our brains get things done? In On Task, cognitive neuroscientist David Badre presents the first authoritative introduction to the neuroscience of cognitive control—the remarkable ways that our brains devise sophisticated actions to achieve our goals. We barely notice this routine part of our lives. Yet, cognitive control, also known as executive function, is an astonishing phenomenon that has a profound impact on our well-being.Drawing on cutting-edge research, vivid clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control. He examines issues from multitasking and willpower to habitual errors and bad decision making, as well as what happens as our brains develop in childhood and change as we age—and what happens when cognitive control breaks down. Ultimately, Badre shows that cognitive control affects just about everything we do.A revelatory look at how billions of neurons collectively translate abstract ideas into concrete plans, On Task offers an eye-opening investigation into the brain’s critical role in human behavior.

Executive functions (Neuropsychology) --- Developmental psychology. --- Decision making. --- Cognitive neuroscience. --- Mental Processes. --- Cognitive neuropsychology --- Cognitive science --- Neuropsychology --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Development (Psychology) --- Developmental psychobiology --- Psychology --- Life cycle, Human --- Attention --- Memory --- Decision making --- Dan Ariely. --- Daniel Kahneman. --- Dave Crenshaw. --- How Intelligence Happens. --- John Duncan. --- Predictably Irrational. --- The Myth of Multitasking. --- Thinking Fast and Slow. --- abstract goals. --- aging. --- artificial intelligence. --- behavioral change. --- brain training. --- climate change. --- cognitive control. --- cognitive neuroscience. --- cognitive training. --- compositional action planning. --- decision making. --- development. --- distracted driving. --- executive function. --- future thinking. --- habits. --- human error. --- inhibitory control. --- inhibitory function. --- intrusive thinking. --- memory. --- mental effort. --- motivation. --- multitasking. --- neural mechanisms. --- neuropsychology. --- neuroscience. --- planning. --- prefrontal cortex. --- productivity. --- willpower. --- Human Information Processing --- Information Processing, Human